DIGITAL MARKETING SPECIALIST

Location: Gurgaon, India

Employment Type: Full time

Min. Experience: 6-7 years

Position Summary:

If you have a marketing background with a mix of creativity, technical skills, and analytics DNA, then this just may be the role for you. We are looking for an experienced, hands-on digital marketing manager who is passionate about using the latest marketing technologies to generate demand and leads. You’ll be responsible for digital marketing programs and campaigns, as well as managing all our online properties (website, LinkedIn, Twitter, Facebook, etc.) from both a creative and technical side. Hands-on experience with social media marketing, video marketing, content marketing, online advertising and mobile marketing are a must. You will drive the acquisition of new leads, engaging prospects in the funnel, and generating MQLs across all digital marketing channels with a focus on data driven decisions and continuous optimization of programs.

Key Responsibilities:

  • Hands on execution and implementation is required
  • Campaigns: Develop quarterly digital campaign strategy and calendar based on company objectives
  • Digital Advertising: Multi channel online campaign development and execution
  • Social Media: Manage social media presence on a daily basis, conduct integrated campaigns
  • Online properties: Maintain and update the website, LinkedIn, Twitter, Facebook, YouTube…
  • Website: Site maintenance, manage updates, site administration, work with outside developer
  • SEO: Institute best practices; constantly fine tune and optimize our properties
  • Paid Search: Recommend strategies that align with quarterly goals, execute programs, report results
  • Lead Gen: Generate leads and demand for Absolutdata products and services
  • Production: Produce on-brand videos, ads, and content working with marketing managers, functional team leads, and creative services.
  • Analytics: Metrics and reporting on all online properties and campaigns

Qualifications and Skills:

  • Hands on execution and implementation is required
  • Flawless English and familiarity with the US market
  • Mix of creative, technical and analytics skills
  • Experience managing a website using WordPress
  • SEO strategies, tools and techniques
  • Tools experience in some or most of the following: WordPress, basic HTML, Google Analytics, Google Adwords, Hootsuite (or similar), Excel, Powerpoint, Adobe Illustrator (or similar)
  • Technically skilled in SEM, PPC, lead generation, with some online ad experience
  • MBA preferred

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