AI enabled rapid concept testing tool for marketers and researchers with guided research design and decisive Go/No Go results.

DELICIOUSLY SIMPLE

Guided testing is easy to use so your teams get the benefits of advanced analytics without the super powers of a researcher

INTELLIGENTLY DESIGNED

After conducting thousands of concept tests using a broad variety of methodologies and analytics techniques, we packaged our deep expertise into a meticulous product design

Advanced Analytics

Data is analyzed using a variety of algorithms and techniques depending on what is required for each concept test

 

Automated Survey Design

Professionally architected surveys are created for you with the proper question and answer formats to get more accurate results

 

Methodology Engine

Optimal sample size and test methodology options are recommended

 

Dynamic Learning

Continuously improves KPI recommendations based on past research data and results

 

SOPHISTICATED AUTOMATION

Concept testing automated through a masterful blend of intelligent analytics and smart methodologies.

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