Automated concept testing tool for brand managers, product managers, and market researchers with guided research design, easy panel selection and decisive Go/No Go results.

DELICIOUSLY SIMPLE

Clear and accurate results from guided tests backed by analytics.

INTELLIGENTLY DESIGNED

After conducting thousands of concept tests using a broad variety of methodologies and analytics techniques, we packaged our deep expertise into a meticulous product design.

Advanced Analytics

Data is analyzed using a variety of algorithms and techniques depending on what is required for each concept test

 

Survey Design

Professionally architected surveys are created for you with the proper question and answer formats to get more accurate results

 

Test Methodologies

Best test methodology options such as Monadic, Proto Monadic and Sequential Monadic, are provided based on your test design

 

Professional Dashboards

Explore results with interactive dashboards and easily export colorful presentation-ready graphs to share with your executive team

 

SOPHISTICATED AUTOMATION

Concept Testing automated through a masterful blend of intelligent analytics and smart methodologies.

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