FUNNEL AND CONVERSION MODELING
Relationships are what matter in marketing. Both B2B and B2C companies need to establish strong ties and brand connections. It’s science and an art, all rolled into one. Gain a better understanding of what journeys are leading prospects to become your customers and, ultimately, your advocates.
- Predict successful customer journeys by persona
- Refine lead scoring and engagement tiers
- Establish multiple funnels based on segments
- Accelerate conversion rates between tiers
- Maximize MQLs (marketing qualified leads)