It’s hard to see the whole picture with the deluge of data now flooding in from so many channels. Enter marketing analytics: a way to see the impact of multiple activities over time, across channels and among different audiences.

Absolutdata combines big data, marketing analytics and technology into a powerful suite of products and services so clients can make extraordinary marketing investments every day.

  • Marketing Mix Modeling for a Diversified Financial Services Company
  • Marketing Mix Modeling for Snacks Portfolio of a Chinese CPG Conglomerate


There is a plethora of innovative options for creating online and offline customer touch points. Understand these options and you can boost your brand health, conversions and budget optimization strategy.

  • Optimize budget allocation by channel impact
  • Understand which programs are key growth drivers
  • Quantify returns on mobile and social initiatives
  • Balance portfolio brands and SKUs for max profit
  • Track brand effectiveness in driving sales
  • Identify category white spaces and innovation opportunities
  • Estimate the impact of macroeconomic indicators
  • Offline & Online Media Mix Modeling & Optimization for a US Office Retailer
  • Media Mix Modeling for a Leading US Apparel Retailer
  • Multi-Channel Attribution Modeling for a Leading Online Genealogy Company


Relationships are what matter in marketing. Both B2B and B2C companies need to establish strong ties and brand connections. It’s science and an art, all rolled into one. Gain a better understanding of what journeys are leading prospects to become your customers and, ultimately, your advocates.

  • Predict successful customer journeys by persona
  • Refine lead scoring and engagement tiers
  • Establish multiple funnels based on segments
  • Accelerate conversion rates between tiers
  • Maximize MQLs (marketing qualified leads)
  • Price Pack Architecture for a Leading Global CPG Company
  • Price Promotion Effectiveness for a Global CPG Conglomerate


Personalization is being used across every channel of our digital world. Results range from win-win to misguided or even downright intrusive. Make sure your personalizations delight and motivate rather than repel and distract.

  • Individualize messages and offers
  • Discover lucrative new microsegments
  • Know the next best action for best results
  • Predict return on specific campaigns to select segments
  • Check out NAVIK Converter, which does a lot of this for you
  • SKU Recommender for a Leading CPG Client
  • Trade Promotion Effectiveness and Optimization for a Global CPG Company


Do more than just monitor your brand. Enhanced social media analytics combine text, speech and customer sentiment analysis with business performance indicators and predictive analytics. There is so much to learn from this information stream and its undercurrents.

  • Gauge positive, negative and shifting sentiment
  • Gauge the impact social media has on your brand
  • Track recurring themes and emerging trends
  • Pick up innovative ideas that address customers’ needs
  • Identify emerging influencers and social advocates
  • Improve customer care via real-time feedback
  • Sales Force Optimization for a Computer Manufacturer


Marketers need to communicate with customers across a multitude of media channels. Learn the effectiveness across these channels and attribute a realistic value to granular customer touches with media mix and attribution analysis.

  • Optimize media spend across channels
  • Attribute credit to relevant channels
  • Track the effectiveness of ATL and BTL media strategies
  • Allocate media spend to support trending results
  • Monitor incremental sales attributed to media interventions
  • Balance online and offline investments to maximize ROI
  • Sales Force Optimization for a Computer Manufacturer


The definition of loyalty has undergone a tremendous change in the last five years. Loyal customers want brands to be engaging, while delivering an excellent digital experience. Companies are applying analytics to better align with the connected consumer and make loyalty programs more relevant.

  • Follow the loyalty journey with an earn-and-burn analysis
  • Predict purchase intent to make focused offers
  • Gauge loyalty program upgrade potential
  • Discover usage patterns that drive high ROI
  • Run what-if scenarios for changes in earning styles and tier qualifications
  • Sales Force Optimization for a Computer Manufacturer


Machine learning techniques are adept at determining lucrative product combinations, and which customers are likely to buy them, when. Using predictive analytics, campaigns can be structured around the most responsive customers and their most-wanted products.

  • Identify cross-sell opportunities across brands and categories
  • Distribute customized up-sell offers simultaneously across channels
  • Discover the predictive power of key indicators
  • Create segments with distinct purchase patterns
  • Capture responses fast to update your offer matrix
  • Sales Force Optimization for a Computer Manufacturer


Gain a deeper understanding of what motivates who to buy, and how prospects and customers want to engage with you. A suite of customer analytics products and services is available including: