Free Hotel Amenities: The Good, the Bad, and the Takeaway

Free amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a clean room. Even affluent travelers mention free amenities as a factor that influences their choice of hotel. Various hotels’ decisions [...]

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September 22nd, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

The Surprising Links Between Pokémon Go and BI

For data crunchers, Pokémon Go isn't just the hottest gaming trend since Super Mario. It's a metaphor for what a great Business Intelligence program really needs. Unless you've spent the summer utterly disconnected from the Internet, your mobile devices, and any form of television, you've probably heard about Pokémon Go. It's a video-game-meets-real-life phenomenon that [...]

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September 21st, 2016|Big Data, CPG, Retail, Travel & Hospitality|

Want Predictive Analytics? You Need Data Harmonization First

Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmonization is becoming critical to success. What is data harmonization, and why is it so important? Using Data Harmonization to Understand Your Business Truth Imagine trying [...]

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September 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG|

Five Ways to Get Personal with Your Marketing

Personalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out. “Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to [...]

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September 15th, 2016|Customer Analytics, Marketing Analytics, Big Data|

Four Keys to Unlocking the Power of Predictive Sales

By combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results.  Here’s what you need to know. Predictive selling combines your data and powerful analytics. It uses artificial intelligence to find patterns in data, creating forecasts about the future and helping to increase productivity. [...]

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September 14th, 2016|Marketing Analytics, Big Data|

Hyperpersonalize Your Campaigns in Five Steps

Hyperpersonalization can turn a sales possibility into a great big YES.  Here’s how you can hyperpersonalize your campaigns in five easy steps. Imagine that you’re a 23-year-old single guy, heading out to do some grocery shopping.  As you go into the store, you open the store’s mobile app, check out some deals, and hit the [...]

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July 28th, 2016|Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

How Hotels Use Big Data Analytics to Improve Their Performance

Big Data isn’t just a future trend in the hotel world — it’s already helping hoteliers create a better customer experience and a more profitable business. For hotel owners and managers, business is never just about the numbers.  Unless they can specialize their services, making each guest feel like the property has catered to their [...]

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September 8th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Price Pack Architecture for the Digital Age: Six Questions You Need to Answer

In the past, designing a good price pack was usually a strong point for manufacturers. Minimizing cross-channel cannibalization and maximizing market share was comparatively easy -- that is, when you compare it to today’s market landscape. Economic conditions, loads of new product choices, and a proliferation in channels are among the chief factors that propel [...]

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July 12th, 2016|Marketing Analytics, CPG, Retail|

Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|