Holding Big Data Back? You May be Falling Behind

Hint: It’s not technology. It’s us. “We have met the enemy and he is us.” Cartoonist Walt Kelly crafted this famous line for the American cartoon Pogo in 1970. But when we look at the adoption of Big Data, this turns into a truism. It’s not the flow of data holding us back. It’s not [...]

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July 20th, 2017|Big Data|

Using Big Data to Manage Credit Risk Part One: An Industry in Transition

Can emerging technology help financial institutions cope with changing market conditions, regulations and consumer demands? It’s no secret that the past decade has been a rocky one, financially speaking. For companies in the finance and banking sector, this means dealing with everything from irate consumers to stricter regulations. Managing credit risk — individually in determining [...]

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July 19th, 2017|Big Data|

It’s Tough to Be a Telecom Company, But Big Data Can Help

Telecom operators are facing burgeoning technology, fierce competition, and a changing environment. How can Big Data give them an edge? Net neutrality. Increasing Over-The-Top traffic. Declining voice revenues. Expanded mobile services and ballooning customer expectations. No wonder that the traditional core infrastructures that have supported the telecom industry have become embattled. The world is changing [...]

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July 13th, 2017|Big Data|

Is AI Marketing’s Newest Advancement or Its Biggest Challenge?

Artificial Intelligence is poised to become the next major disruptor in marketing. What does that mean for today's marketers? Remember when Big Data burst on the business scene? It was a disruptor in every sense of the word. "What is Big Data?" "What can it do for us?" "How much will it change things?" “What [...]

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July 12th, 2017|Big Data|

Facebook Marketing: A Marketer’s Dream, or a Minefield?

Finding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders. You've probably noticed that Facebook has become a big thing, especially for marketers. If not, here are some numbers that drive the point home: Facebook has increased its revenue by 32% (to $16.33 billion) and captured 39% of [...]

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July 6th, 2017|CPG, Retail, Travel & Hospitality|

4 Ways Self Learning Algorithms are Impacting Business – And Customers Don’t Even Realize It

What do push notifications, spam and your latest marketing campaign have in common? They're among the many things influenced by machine learning. Ask ten people to describe what a self-learning algorithm is and you'll get eight blank looks and one lame comeback — "It's an algorithm that learns from itself". If the tenth person is [...]

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June 29th, 2017|Big Data|

AI Can Make Everyone on Your Sales Team a Superstar

What's the difference between an average sales rep and a sales superstar? In the near future, it's going to be how well they use AI-enhanced tools. There has a been a lot of hype around Artificial Intelligence (AI) recently. And that hype is coming true. The “AI revolution” is beginning to impact all areas of [...]

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June 28th, 2017|Retail, Travel & Hospitality|

Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry - panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

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June 22nd, 2017|Customer Analytics, Marketing Analytics, Retail|

4 Ways Hotels Can Benefit from Social Media

Social media is an indispensable part of the everyday communication strategy for organizations across the globe. It’s often seen as the heart of any marketing campaign. In the past decade, a massive change in communication has taken place. Social media has revolutionized how people share information and their opinions. Businesses are now equipped with the [...]

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June 21st, 2017|Travel & Hospitality|

IOT and Data Analytics: Coming to a Home and Business Near You

We’ve moved beyond wondering where Big Data analytics is heading. The future is happening right now in our businesses, in our cars and in many other areas. It's easy to pigeonhole data analytics and especially Big Data as a strictly techie thing. It doesn't seem to touch other aspects of our lives, like the car [...]

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June 20th, 2017|Big Data|