How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

Comfy or Creepy: Using Traveler Data is a Fine Line

How to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such as location-based marketing, artificial intelligence-based service recommendation, and hyper-personalized marketing are buzz-worthy phenomena that are paying off big for travel brands. Travel [...]

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April 19th, 2017|Big Data, Travel & Hospitality|

When Wearables Meet Data analysis, Things Get Interesting

Wearables are nearly everywhere.  What happens when the data these devices collect is analyzed?  What are the benefits?  What are the potential problems? Wearable technology is expected to be a 19-billion-dollar industry by 2018.  Thirty-eight percent of respondents are interested in wearable medical devices; 40% of U.S. consumers are interested in having a smartwatch. [Source:  [...]

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April 18th, 2017|Big Data|

Hyper Personalization is now Hyper Reality

Everything You Need to Know About AI-Enabled Personalization Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works?  According to David Hahn, “The key ingredient to better content is separating the single from the stream.” In other words, the more you personalize, [...]

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March 28th, 2017|Retail, Travel & Hospitality|

How Technology is Productizing Market Research

How can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment? Market research is an art that helps businesses make wise and profitable decisions. Carefully chosen samples, painstaking question selection and diligent data collection are hallmarks of the trade. Extensive data modeling and charting uncover decisive insights that are [...]

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March 28th, 2017|CPG|

A Little Book of Blogs

This booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industry specific topics for you. Enjoy! Download Now

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March 8th, 2017|Marketing Analytics, Big Data|

How Location Based Marketing Impacts Online and Offline Retail

Location-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on…you guessed it: their location! This high level of relevancy is a huge benefit to brands and consumers. Here are the top ways that this technology has impacted retail as [...]

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February 28th, 2017|CPG, Retail|

Comprehensive Guidance Through Recommendations

Learn how two data-based methodologies — product recommendations and next best action guidance — can help steer your sales team to success. If predictive selling rests on four pillars — 360 degree learning, comprehensive guidance, intelligent analytics, and ease of use — then comprehensive guidance is based on three main aspects like: Who to contact [...]

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February 22nd, 2017|Big Data|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

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February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

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February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|