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Hyperpersonalize Your Campaigns in Five Steps

Hyperpersonalization can turn a sales possibility into a great big YES.  Here’s how you can hyperpersonalize your campaigns in five easy steps. Imagine that you’re a 23-year-old single guy, heading out to do some grocery shopping.  As you go into the store, you open the store’s mobile app, check out some deals, and hit the [...]

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July 28th, 2016|Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Price Pack Architecture for the Digital Age: Six Questions You Need to Answer

In the past, designing a good price pack was usually a strong point for manufacturers. Minimizing cross-channel cannibalization and maximizing market share was comparatively easy -- that is, when you compare it to today’s market landscape. Economic conditions, loads of new product choices, and a proliferation in channels are among the chief factors that propel [...]

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July 12th, 2016|Marketing Analytics, CPG, Retail|

Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|

How Big Data Gave One Retailer Big Predictive Powers

Can Big Data identify every targetable household in the US? Absolutely. A nationwide manufacturer and retailer has a unique problem:  they have a really, really big area to cover. Our clients (a designer clothing company) usually contacted their customers directly via their trained sales team, but they needed to make their sales process more efficient. [...]

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SKIM/Sawtooth Conference 2016 – A Day Full of Ideas

Recently, I had the privilege of presenting a paper at the SKIM/Sawtooth Software European Conference and Training Event. This was my first speaking opportunity at a European conference, so I took careful notes of the event, and I’d like to share them with you. What Is the SKIM/Sawtooth Conference? This conference is known throughout the [...]

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June 13th, 2016|Marketing Analytics, CPG, Retail, Travel & Hospitality, Market Research|

What does ‘Personalization’ Mean to You?

How would you define personalization? Is it a quarter-end campaign? A series of campaigns? A piece of software? An idea? A philosophy to live by? Nearly all CMOs define and follow a different version of personalization in their marketing programs. These versions are driven by the maturity of their organization’s strategic vision, the availability of [...]

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June 9th, 2016|Customer Analytics, Marketing Analytics|

How Retailers Can Harness the True Potential of Big Data

Big Data might seem like it’s primarily a numbers-crunching activity, and one that is primarily geared to marketing.  That couldn’t be further from the truth:  data analytics can be applied at nearly any point in the business work flow, and in any area. Take in-store customer behavior.  As a previous post pointed out, Big Data [...]

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June 2nd, 2016|Data Integration, Marketing Analytics, Big Data, Retail|

What Retailers Need to Know About In-Store Analytics

What Retailers Need to Know About In-Store Analytics In the hyper-competitive retail market, in-store analytics is gaining traction. And for obvious reasons: it helps retailers keep a close eye on their customers and provides valuable insights on store performance. Even better, all this data can be followed up with actions. Traditional retail stores are not [...]

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April 21st, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail|

Time to hyper-personalize- Build Loyal Customer Relationships

As customer expectation change, can Big Data help you keep your customers happy? A new technique known as hyper-personalization says it can. Imagine this: During your lunch break, you’re scrolling through your favorite music app. You’re looking for great tunes to power you through an upcoming avalanche of expense reports. As you search, a box [...]

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May 12th, 2016|Marketing Analytics, Big Data, Retail, Travel & Hospitality, Tech & Telecom|