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AI, Market Research, and the 3 E’s

AI, Market Research, and the 3 E’s: Absolutdata blog post on how AI is helping market researchers Market researchers face pressure to produce better results at faster speeds. Can AI help them meet this challenge? We usually hail the near-instant availability of information as a good thing, but it has its drawbacks. People are used [...]

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September 20th, 2017|Big Data|

Five Things to Know About Big Data Storage

Some companies prefer to use HDFS for their Hadoop data warehouses; others opt to use Amazon S3. What’s the difference? If you’re just starting to invest in Big Data, you need to consider storage options. Fortunately, we’ve come a long way from room-sized computers and storage banks that look like something out of Star Wars [...]

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September 14th, 2017|Big Data|

How Can an App Boost Sales Performance?

Reps’ smartphones can become their best ally in effective selling, but only if you give them the right tools. We all have smartphones. In some cases, they help productivity; in others, they hinder it. (Did I just spend two hours trying to stop aliens from invading my planet? Embarrassing.) No one will argue that accessing [...]

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September 7th, 2017|Big Data, CPG, Retail, Tech & Telecom|

It’s Not All About Location — It’s About Store Segmentation

A huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location--it’s about personalization for stores Online storefronts might get all the buzz, but traditional retail stores show no signs of closing shop in favor of their Internet-based rivals. Still, brick-and-mortar stores are incredibly sensitive to [...]

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August 24th, 2017|Big Data, CPG, Retail, Tech & Telecom|

If You’re Going to Do Social Listening, You Need Machine Learning

Social media produces a torrent of feedback and opinions. If you’re going to capitalize on this information, you need data science. Social media has become a prime channel for businesses to interact with their audiences. But it’s also presenting something of a problem because of the sheer volume of information. The average Internet user has [...]

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August 23rd, 2017|Big Data, CPG, Retail|

Sales Enablement: Technology as Your Sales Partner

Sales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sales teams are in trouble. The market environment is changing; complex problems, advancing technology, and evolving consumer demands are putting a lot of pressure on [...]

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August 17th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Can Data Analytics Stop India’s Telecom Churn Crisis?

India is one of the world’s biggest telecom markets, but it also has worryingly high churn rates. Can data analytics techniques stem the rising tide of customer churn? India posts some impressive telecom numbers: it has 1,198.89 million subscribers [Source: The Indian Express] and 16 major providers; it is the second-largest telecommunication market in the [...]

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August 16th, 2017|Big Data, Tech & Telecom|

A Little Book of Blogs: AI in Sales and Marketing

This booklet is a compilation of select blog post from Absolutely, the Absolutdata blog. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on Artificial Intelligence in Sales and Marketing. Enjoy! Download Now

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August 10th, 2017|Marketing Analytics|

Is Artificial Intelligence the (cutting edge) Key to Sales Success?

Sales teams struggle in a sea of information. How can AI help them save time and become more productive? AI is gaining popularity because it can transform and process vast amounts of various kinds of data. It can learn from its own performance and deliver better results over time. But what can it do specifically [...]

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August 3rd, 2017|Retail, Travel & Hospitality|

Using Big Data to Manage Credit Risk- Part Two: Delivering Better Results

How did one company use Big Data to reduce payment defaults and improve revenue recognition? Credit risk management is a top priority for many financial companies, for both ROI and regulatory reasons. This typically includes managing reputational risks, which entails the real-time monitoring of various transactions across multiple channels, identifying suspicious activity, and compiling a [...]

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July 26th, 2017|Big Data|