Seven Ways Artificial Intelligence Is Changing Your Business and Your Customers

Artificial Intelligence (AI) has already made its mark in areas like technology and manufacturing. But it’s also changing how customers interact with brands. Technology has progressed by such leaps and bounds that we have computers that untangle spoken language, recognize faces, and even turn down our thermostat when we're away from home. But what does [...]

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October 6th, 2016|Big Data, CPG, Retail, Travel & Hospitality|

The Three-Pronged Approach to BI and Data Management Strategy

You can have data without information, but you cannot have information without data. - Daniel Keys Moran Data has become the engine oil for every company, and analytics the combustion engine. In order to exploit the true potential of data, it is imperative for organizations to understand the value data brings to the table and [...]

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October 6th, 2016|Big Data, CPG, Retail, Travel & Hospitality|

Customer Experience: How to Leverage Digital Data in the Hospitality Industry?

Competition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every way, from the basic needs of a comfortable stay to unexpected, on-brand moments. To keep up, hoteliers must be digitally present during the complete lifecycle of the [...]

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October 5th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

How to Resurrect a Dead Zombie Lead

Every company has them: dead and dying sales leads that no one talks about. But you can bring these leads back to the land of the living (and buying). There’s a crowd that you never see. Just waiting, waiting, in the darkest reaches of your CRM. No, they’re not sci-fi monsters. They might become your [...]

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October 4th, 2016|Big Data, CPG, Retail, Travel & Hospitality|

4 Reasons Your Business Needs Predictive Selling

Predictive analytics usage is set for tremendous growth. In this blog, we’ll look at some of the top reasons why companies are bringing predictive selling into their sales technology lineup. Predictive analytics is designed to forecast prospects’ future behavior and decisions. As we all know, what’s true today is not necessarily going to be true [...]

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September 28th, 2016|Marketing Analytics, Big Data, CPG, Travel & Hospitality|

Free Hotel Amenities: The Good, the Bad, and the Takeaway

Free amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a clean room. Even affluent travelers mention free amenities as a factor that influences their choice of hotel. Various hotels’ decisions [...]

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September 22nd, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

The Surprising Links Between Pokémon Go and BI

For data crunchers, Pokémon Go isn't just the hottest gaming trend since Super Mario. It's a metaphor for what a great Business Intelligence program really needs. Unless you've spent the summer utterly disconnected from the Internet, your mobile devices, and any form of television, you've probably heard about Pokémon Go. It's a video-game-meets-real-life phenomenon that [...]

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September 21st, 2016|Big Data, CPG, Retail, Travel & Hospitality|

Want Predictive Analytics? You Need Data Harmonization First

Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmonization is becoming critical to success. What is data harmonization, and why is it so important? Using Data Harmonization to Understand Your Business Truth Imagine trying [...]

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September 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG|

Five Ways to Get Personal with Your Marketing

Personalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out. “Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to [...]

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September 15th, 2016|Customer Analytics, Marketing Analytics, Big Data|

Four Keys to Unlocking the Power of Predictive Sales

By combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results.  Here’s what you need to know. Predictive selling combines your data and powerful analytics. It uses artificial intelligence to find patterns in data, creating forecasts about the future and helping to increase productivity. [...]

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September 14th, 2016|Marketing Analytics, Big Data|