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Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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January 4th, 2017|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

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December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|

Actionable Customer Profiles and the Perfect First Impression

You have seven seconds to make clients want to do business with you. What will you say to grab their attention? Few things are more pressure-packed than the initial sales contact. Competition is high; creating the right first impression can make or break the opportunity. Fortunately, organizations have a powerful impression-crafting tool at their disposal [...]

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December 12th, 2016|Big Data, CPG, Retail, Travel & Hospitality|

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen [...]

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December 6th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

How to Succeed at Lead Scoring in the Era of SaaS

Traditionally, lead scoring has consisted of customer demographics and behavior analysis to identify the relative value of individual prospects. And while lead scoring today still incorporates parts of that informational strategy, the sheer volume of data now available has made the practice far more complex. To add fuel to the fire, new lead generating techniques [...]

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December 6th, 2016|Big Data|

The Line Between Etailers and Retailers is Blurrier than Ever

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over [...]

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November 30th, 2016|Marketing Analytics, CPG, Retail|

Customer Loyalty: 10 Ways to Create a Program that Works

Sure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat business, only a few actually succeed. The biggest mistake hoteliers make is putting in the bare minimum effort into the loyalty program, which [...]

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November 22nd, 2016|Customer Analytics, Marketing Analytics, Travel & Hospitality|

Never Send a Human to do a Machine’s Job

CPG companies have not been feeling the love in the past decade. In their heydays, they used to set the benchmark for analytics that other industries would follow. CPG companies used to be the leaders in understanding consumer behavior, anticipating shifting consumer trends and generating actionable insights, all of which translated into superior business and [...]

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November 15th, 2016|CPG, Retail|

How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive. Analytics provide the data and statistics needed to more accurately measure audience reach. Nearly every [...]

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November 15th, 2016|Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|