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Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry — panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

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June 22nd, 2017|Customer Analytics, Marketing Analytics, Retail|

4 Ways Hotels Can Benefit from Social Media

Social media is an indispensable part of the everyday communication strategy for organizations across the globe. It’s often seen as the heart of any marketing campaign. In the past decade, a massive change in communication has taken place. Social media has revolutionized how people share information and their opinions. Businesses are now equipped with the [...]

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June 21st, 2017|Travel & Hospitality|

IOT and Data Analytics: Coming to a Home and Business Near You

We’ve moved beyond wondering where Big Data analytics is heading. The future is happening right now in our businesses, in our cars and in many other areas. It's easy to pigeonhole data analytics and especially Big Data as a strictly techie thing. It doesn't seem to touch other aspects of our lives, like the car [...]

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June 20th, 2017|Big Data|

Can an App Help Uncover the Psychology Behind Impulse Buys?

We all know there are mysterious internal motivations behind impulse buys. What if technology could help us understand them? Market researchers know a lot about what makes people purchase. Of course, there's also a lot they don't know: the part that goes on in the mind of the customer. External stimuli are well known and [...]

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June 15th, 2017|Market Research|

AI to Perform and Not Just Inform

As the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future — and why Artificial Intelligence (AI) is the next disruptive technology. Digital data - the kind found in web pages, blogs, and social media - has unarguably altered how we do business. Not only has it changed how [...]

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June 14th, 2017|Marketing Analytics, Big Data, Travel & Hospitality, Tech & Telecom|

The Big Impact of Big Data on Hotels and Their Guests

Travel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition often just across the street (or on the next webpage), hotels must provide superior service leading to an overall great experience. Customers expect [...]

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June 13th, 2017|Big Data, Travel & Hospitality|

How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

Comfy or Creepy: Using Traveler Data is a Fine Line

How to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such as location-based marketing, artificial intelligence-based service recommendation, and hyper-personalized marketing are buzz-worthy phenomena that are paying off big for travel brands. Travel [...]

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April 19th, 2017|Big Data, Travel & Hospitality|

When Wearables Meet Data analysis, Things Get Interesting

Wearables are nearly everywhere.  What happens when the data these devices collect is analyzed?  What are the benefits?  What are the potential problems? Wearable technology is expected to be a 19-billion-dollar industry by 2018.  Thirty-eight percent of respondents are interested in wearable medical devices; 40% of U.S. consumers are interested in having a smartwatch. [Source:  [...]

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April 18th, 2017|Big Data|

Hyper Personalization is now Hyper Reality

Everything You Need to Know About AI-Enabled Personalization Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works?  According to David Hahn, “The key ingredient to better content is separating the single from the stream.” In other words, the more you personalize, [...]

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March 28th, 2017|Retail, Travel & Hospitality|