About adt_admin

This author has not yet filled in any details.
So far adt_admin has created 106 blog entries.

Comprehensive Guidance Through Recommendations

Learn how two data-based methodologies — product recommendations and next best action guidance — can help steer your sales team to success. If predictive selling rests on four pillars — 360 degree learning, comprehensive guidance, intelligent analytics, and ease of use — then comprehensive guidance is based on three main aspects like: Who to contact [...]

Read More
February 22nd, 2017|Big Data|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

Read More
February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

Read More
February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|

The Seven Essentials of AI-Based Predictive Selling

Having a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creating your profiles? Last week, we looked at what AI-based predictive selling, also known as predictive sales, is doing right now. It’s making sales [...]

Read More
February 1st, 2017|Big Data, CPG, Retail, Tech & Telecom|

For CPG Companies Facing Heat from 3G Capital, Here’s How Technology Can Help

Walk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strategy to reduce costs through layoffs, reduced budgets and other austere measures. Who’s going to be their next meal? Which CPG company [...]

Read More
January 24th, 2017|Big Data, CPG, Retail|

8 Ways to Stay Ahead of Changes to the CIO’s Role

The role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, systems management and optimization are just the basics. Today’s CIOs increasingly take their place in strategy initiatives alongside the rest of the c-suite. They’re [...]

Read More
January 24th, 2017|Big Data, CPG, Retail, Travel & Hospitality|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

Read More

Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

Read More
January 4th, 2017|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

Read More
December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|

Actionable Customer Profiles and the Perfect First Impression

You have seven seconds to make clients want to do business with you. What will you say to grab their attention? Few things are more pressure-packed than the initial sales contact. Competition is high; creating the right first impression can make or break the opportunity. Fortunately, organizations have a powerful impression-crafting tool at their disposal [...]

Read More
December 12th, 2016|Big Data, CPG, Retail, Travel & Hospitality|