Comfy or Creepy: Using Traveler Data is a Fine Line

How to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such as location-based marketing, artificial intelligence-based service recommendation, and hyper-personalized marketing are buzz-worthy phenomena that are paying off big for travel brands. Travel [...]

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April 19th, 2017|Big Data, Travel & Hospitality|

When Wearables Meet Data analysis, Things Get Interesting

Wearables are nearly everywhere.  What happens when the data these devices collect is analyzed?  What are the benefits?  What are the potential problems? Wearable technology is expected to be a 19-billion-dollar industry by 2018.  Thirty-eight percent of respondents are interested in wearable medical devices; 40% of U.S. consumers are interested in having a smartwatch. [Source:  [...]

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April 18th, 2017|Big Data|

A Little Book of Blogs

This booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industry specific topics for you. Enjoy! Download Now

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March 8th, 2017|Marketing Analytics, Big Data|

Comprehensive Guidance Through Recommendations

Learn how two data-based methodologies — product recommendations and next best action guidance — can help steer your sales team to success. If predictive selling rests on four pillars — 360 degree learning, comprehensive guidance, intelligent analytics, and ease of use — then comprehensive guidance is based on three main aspects like: Who to contact [...]

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February 22nd, 2017|Big Data|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

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February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

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February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|

The Seven Essentials of AI-Based Predictive Selling

Having a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creating your profiles? Last week, we looked at what AI-based predictive selling, also known as predictive sales, is doing right now. It’s making sales [...]

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February 1st, 2017|Big Data, CPG, Retail, Tech & Telecom|

For CPG Companies Facing Heat from 3G Capital, Here’s How Technology Can Help

Walk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strategy to reduce costs through layoffs, reduced budgets and other austere measures. Who’s going to be their next meal? Which CPG company [...]

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January 24th, 2017|Big Data, CPG, Retail|

8 Ways to Stay Ahead of Changes to the CIO’s Role

The role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, systems management and optimization are just the basics. Today’s CIOs increasingly take their place in strategy initiatives alongside the rest of the c-suite. They’re [...]

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January 24th, 2017|Big Data, CPG, Retail, Travel & Hospitality|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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