Shortening the Sales Cycle with AI

Shortening the Sales Cycle with AI Everything these days is done at a faster pace — except, it seems, the sales cycle. Applying Artificial Intelligence (AI) to other business areas has resulted in major improvements; what can it do for sales? With all the data it generates, sales is a shoo-in for AI assistance. For [...]

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October 16th, 2017|Artificial Intelligence (AI), Big Data|

How Artificial Intelligence is Changing Your Diwali Shop?

How Artificial Intelligence is Changing Your Diwali Shop? It’s that time of year again — when online retailers begin to plan for a tidal wave of festive shoppers. What will AI’s role be during this busiest of all seasons? The festive season means many things to many people; to retailers and e-tailers, it means things [...]

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October 12th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

The Next 3 Stages of the Sales Tech Landscape

The Next 3 Stages of the Sales Tech Landscape As sales technology continues to evolve, sales teams that are embracing the next gen of well-designed tools are gaining an advantage over competitors. Technology is transforming sales, both from a tactical and strategic perspective. Over the past decade we’ve seen systems like salesforce become ubiquitous at [...]

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October 10th, 2017|Artificial Intelligence (AI), Big Data|

Five Essential Human Skills in an AI-Sales Partnership

Five Essential Human Skills in an AI-Sales Partnership What changes will AI bring to your sales team? Do we really need this technology to navigate today’s market? Artificial Intelligence (AI) typifies the love-hate relationship that many people have with technology. They love the ease of using voice-controlled assistants like Siri and Alexa, but they don’t [...]

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October 4th, 2017|Artificial Intelligence (AI), Big Data|

Four Ways Artificial Intelligence Will Revolutionize Marketing

Four Ways Artificial Intelligence Will Revolutionize Marketing When it comes to AI-enhanced marketing, the future is already happening. How far are we from hyper-intelligent robots becoming a part of our daily lives? AI-enabled “assistants” like Siri, Cortana, and Alexa have already been adopted into many people’s homes and businesses. Admittedly, we don’t usually use these [...]

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September 27th, 2017|Artificial Intelligence (AI), Marketing Analytics, Big Data|

AI, Market Research, and the 3 E’s

AI, Market Research, and the 3 E’s: Absolutdata blog post on how AI is helping market researchers Market researchers face pressure to produce better results at faster speeds. Can AI help them meet this challenge? We usually hail the near-instant availability of information as a good thing, but it has its drawbacks. People are used [...]

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September 20th, 2017|Artificial Intelligence (AI), Big Data|

Five Things to Know About Big Data Storage

Some companies prefer to use HDFS for their Hadoop data warehouses; others opt to use Amazon S3. What’s the difference? If you’re just starting to invest in Big Data, you need to consider storage options. Fortunately, we’ve come a long way from room-sized computers and storage banks that look like something out of Star Wars [...]

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September 14th, 2017|Big Data|

How Can an App Boost Sales Performance?

Reps’ smartphones can become their best ally in effective selling, but only if you give them the right tools. We all have smartphones. In some cases, they help productivity; in others, they hinder it. (Did I just spend two hours trying to stop aliens from invading my planet? Embarrassing.) No one will argue that accessing [...]

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September 7th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

It’s Not All About Location — It’s About Store Segmentation

A huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location--it’s about personalization for stores Online storefronts might get all the buzz, but traditional retail stores show no signs of closing shop in favor of their Internet-based rivals. Still, brick-and-mortar stores are incredibly sensitive to [...]

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August 24th, 2017|Big Data, CPG, Retail, Tech & Telecom|

If You’re Going to Do Social Listening, You Need Machine Learning

Social media produces a torrent of feedback and opinions. If you’re going to capitalize on this information, you need data science. Social media has become a prime channel for businesses to interact with their audiences. But it’s also presenting something of a problem because of the sheer volume of information. The average Internet user has [...]

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August 23rd, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail|