Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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January 4th, 2017|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

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December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|

Actionable Customer Profiles and the Perfect First Impression

You have seven seconds to make clients want to do business with you. What will you say to grab their attention? Few things are more pressure-packed than the initial sales contact. Competition is high; creating the right first impression can make or break the opportunity. Fortunately, organizations have a powerful impression-crafting tool at their disposal [...]

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December 12th, 2016|Big Data, CPG, Retail, Travel & Hospitality|

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen [...]

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December 6th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

How to Succeed at Lead Scoring in the Era of SaaS

Traditionally, lead scoring has consisted of customer demographics and behavior analysis to identify the relative value of individual prospects. And while lead scoring today still incorporates parts of that informational strategy, the sheer volume of data now available has made the practice far more complex. To add fuel to the fire, new lead generating techniques [...]

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December 6th, 2016|Big Data|

How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive. Analytics provide the data and statistics needed to more accurately measure audience reach. Nearly every [...]

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November 15th, 2016|Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

The Return on Free Hotel Amenities: Measuring the True Impact on Guest Behavior

Adding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior? As we discussed in a recent post, offering free amenities can have a positive effect. To make sure the amenity any hotelier chooses to [...]

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November 10th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Seven Ways Artificial Intelligence Is Changing Your Business and Your Customers

Artificial Intelligence (AI) has already made its mark in areas like technology and manufacturing. But it’s also changing how customers interact with brands. Technology has progressed by such leaps and bounds that we have computers that untangle spoken language, recognize faces, and even turn down our thermostat when we're away from home. But what does [...]

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October 6th, 2016|Big Data, CPG, Retail, Travel & Hospitality|

The Three-Pronged Approach to BI and Data Management Strategy

You can have data without information, but you cannot have information without data. - Daniel Keys Moran Data has become the engine oil for every company, and analytics the combustion engine. In order to exploit the true potential of data, it is imperative for organizations to understand the value data brings to the table and [...]

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October 6th, 2016|Big Data, CPG, Retail, Travel & Hospitality|