How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

How Technology is Productizing Market Research

How can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment? Market research is an art that helps businesses make wise and profitable decisions. Carefully chosen samples, painstaking question selection and diligent data collection are hallmarks of the trade. Extensive data modeling and charting uncover decisive insights that are [...]

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March 28th, 2017|CPG|

How Location Based Marketing Impacts Online and Offline Retail

Location-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on…you guessed it: their location! This high level of relevancy is a huge benefit to brands and consumers. Here are the top ways that this technology has impacted retail as [...]

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February 28th, 2017|CPG, Retail|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

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February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

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February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|

The Seven Essentials of AI-Based Predictive Selling

Having a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creating your profiles? Last week, we looked at what AI-based predictive selling, also known as predictive sales, is doing right now. It’s making sales [...]

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February 1st, 2017|Big Data, CPG, Retail, Tech & Telecom|

For CPG Companies Facing Heat from 3G Capital, Here’s How Technology Can Help

Walk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strategy to reduce costs through layoffs, reduced budgets and other austere measures. Who’s going to be their next meal? Which CPG company [...]

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January 24th, 2017|Big Data, CPG, Retail|

8 Ways to Stay Ahead of Changes to the CIO’s Role

The role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, systems management and optimization are just the basics. Today’s CIOs increasingly take their place in strategy initiatives alongside the rest of the c-suite. They’re [...]

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January 24th, 2017|Big Data, CPG, Retail, Travel & Hospitality|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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January 4th, 2017|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|