How Artificial Intelligence is Changing Your Diwali Shop?

How Artificial Intelligence is Changing Your Diwali Shop? It’s that time of year again — when online retailers begin to plan for a tidal wave of festive shoppers. What will AI’s role be during this busiest of all seasons? The festive season means many things to many people; to retailers and e-tailers, it means things [...]

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October 12th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

How Can an App Boost Sales Performance?

Reps’ smartphones can become their best ally in effective selling, but only if you give them the right tools. We all have smartphones. In some cases, they help productivity; in others, they hinder it. (Did I just spend two hours trying to stop aliens from invading my planet? Embarrassing.) No one will argue that accessing [...]

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September 7th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

It’s Not All About Location — It’s About Store Segmentation

A huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location--it’s about personalization for stores Online storefronts might get all the buzz, but traditional retail stores show no signs of closing shop in favor of their Internet-based rivals. Still, brick-and-mortar stores are incredibly sensitive to [...]

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August 24th, 2017|Big Data, CPG, Retail, Tech & Telecom|

If You’re Going to Do Social Listening, You Need Machine Learning

Social media produces a torrent of feedback and opinions. If you’re going to capitalize on this information, you need data science. Social media has become a prime channel for businesses to interact with their audiences. But it’s also presenting something of a problem because of the sheer volume of information. The average Internet user has [...]

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August 23rd, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail|

Sales Enablement: Technology as Your Sales Partner

Sales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sales teams are in trouble. The market environment is changing; complex problems, advancing technology, and evolving consumer demands are putting a lot of pressure on [...]

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August 17th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

Facebook Marketing: A Marketer’s Dream, or a Minefield?

Finding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders. You've probably noticed that Facebook has become a big thing, especially for marketers. If not, here are some numbers that drive the point home: Facebook has increased its revenue by 32% (to $16.33 billion) and captured 39% of [...]

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July 6th, 2017|CPG, Retail, Travel & Hospitality|

How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

How Technology is Productizing Market Research

How can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment? Market research is an art that helps businesses make wise and profitable decisions. Carefully chosen samples, painstaking question selection and diligent data collection are hallmarks of the trade. Extensive data modeling and charting uncover decisive insights that are [...]

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March 28th, 2017|Artificial Intelligence (AI), CPG|

How Location Based Marketing Impacts Online and Offline Retail

Location-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on…you guessed it: their location! This high level of relevancy is a huge benefit to brands and consumers. Here are the top ways that this technology has impacted retail as [...]

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February 28th, 2017|CPG, Retail|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

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February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|