Can an App Help Uncover the Psychology Behind Impulse Buys?

We all know there are mysterious internal motivations behind impulse buys. What if technology could help us understand them? Market researchers know a lot about what makes people purchase. Of course, there's also a lot they don't know: the part that goes on in the mind of the customer. External stimuli are well known and [...]

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June 15th, 2017|Market Research|

Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|

SKIM/Sawtooth Conference 2016 – A Day Full of Ideas

Recently, I had the privilege of presenting a paper at the SKIM/Sawtooth Software European Conference and Training Event. This was my first speaking opportunity at a European conference, so I took careful notes of the event, and I’d like to share them with you. What Is the SKIM/Sawtooth Conference? This conference is known throughout the [...]

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June 13th, 2016|Marketing Analytics, CPG, Retail, Travel & Hospitality, Market Research|

Using Anchoring to Make MaxDiff Stronger

In our last post, we left you with some thoughts about getting better MaxDiff results by using one of its variants. Today, we’ll discuss anchored MaxDiff – one of the improvements to the MaxDiff technique. Usually a single data point has no significance - unless it’s accompanied by a benchmark. If I tell you that [...]

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March 31st, 2016|CPG, Retail, Market Research|

Three Concept Testing Pitfalls You Must Avoid

Concept tests aren’t something we’d encourage you to skip. After all, it’s imperative to know how your target audience might react to a new or improved product before you spend tons of money launching it. But there are three things that can render this powerful tool completely valueless. Ready, Set, Prepare … Fail? Over the [...]

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October 15th, 2015|CPG, Retail, Travel & Hospitality, Tech & Telecom, Market Research|

Are Your Datasets Really Supporting Your Business?

Today’s businesses generate an enormous amount of data simply by performing their normal operations. It’s coming in from a number of departments: sales, product development, admin, IT, marketing, finance, and others. Like a double-edged sword, though, this flow of information can hurt or help a company. When it’s analyzed, data is a great mine of [...]

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What William Faulkner Knew About Concept Testing

“In writing … kill all your darlings.” Even when you know this oft-quoted William Faulkner snippet doesn’t really refer to concept testing, it’s still frankly terrifying. We don’t want to kill ideas that we really love – especially if they happen to be ideas that we came up with. Faulkner, although not a 21st century [...]

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October 1st, 2015|CPG, Retail, Travel & Hospitality, Tech & Telecom, Market Research|

A Pre-Flight Checklist for Your Next Concept Test Questionnaire

How is concept testing like flying an airplane?  It’s all about the checklist. Concept testing is a powerful yet simple market research technique. It has also become quite standardized, with minimal ‘ifs, ands, or buts’ and few potential surprises. That being said, however, it is possible to derail a concept test.  Certain things need to [...]

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September 10th, 2015|CPG, Retail, Travel & Hospitality, Tech & Telecom, Market Research|

Signs Your Business is Ready for Concept Test Automation

Life can be hectic for an Insights Manager —and that’s an understatement. On any given day, you’re probably juggling a million different tasks, from leading research projects to managing product launches. And just when you think you have a second to catch your breath, another concept test lands on your to-do list. Sound familiar? Then [...]

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August 27th, 2015|CPG, Retail, Travel & Hospitality, Tech & Telecom, Market Research|