Four Ways Artificial Intelligence Will Revolutionize Marketing

Four Ways Artificial Intelligence Will Revolutionize Marketing When it comes to AI-enhanced marketing, the future is already happening. How far are we from hyper-intelligent robots becoming a part of our daily lives? AI-enabled “assistants” like Siri, Cortana, and Alexa have already been adopted into many people’s homes and businesses. Admittedly, we don’t usually use these [...]

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September 27th, 2017|Artificial Intelligence (AI), Marketing Analytics, Big Data|

A Little Book of Blogs: AI in Sales and Marketing

This booklet is a compilation of select blog post from Absolutely, the Absolutdata blog. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on Artificial Intelligence in Sales and Marketing. Enjoy! Download Now

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August 10th, 2017|Artificial Intelligence (AI), Marketing Analytics|

Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry - panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

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June 22nd, 2017|Customer Analytics, Marketing Analytics, Retail|

AI to Perform and Not Just Inform

As the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future — and why Artificial Intelligence (AI) is the next disruptive technology. Digital data - the kind found in web pages, blogs, and social media - has unarguably altered how we do business. Not only has it changed how [...]

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June 14th, 2017|Marketing Analytics, Big Data, Travel & Hospitality, Tech & Telecom|

A Little Book of Blogs

This booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industry specific topics for you. Enjoy! Download Now

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March 8th, 2017|Marketing Analytics, Big Data|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

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December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen [...]

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December 6th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

The Line Between Etailers and Retailers is Blurrier than Ever

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over [...]

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November 30th, 2016|Marketing Analytics, CPG, Retail|