Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

Read More

Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

Read More
January 4th, 2017|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

Read More
December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen [...]

Read More
December 6th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

The Line Between Etailers and Retailers is Blurrier than Ever

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over [...]

Read More
November 30th, 2016|Marketing Analytics, CPG, Retail|

Customer Loyalty: 10 Ways to Create a Program that Works

Sure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat business, only a few actually succeed. The biggest mistake hoteliers make is putting in the bare minimum effort into the loyalty program, which [...]

Read More
November 22nd, 2016|Customer Analytics, Marketing Analytics, Travel & Hospitality|

How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive. Analytics provide the data and statistics needed to more accurately measure audience reach. Nearly every [...]

Read More
November 15th, 2016|Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

The Return on Free Hotel Amenities: Measuring the True Impact on Guest Behavior

Adding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior? As we discussed in a recent post, offering free amenities can have a positive effect. To make sure the amenity any hotelier chooses to [...]

Read More
November 10th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Five Tips for a Perfect Marriage of Sales and Marketing

Just like any relationship, sales and marketing can have tough times. But by following these five tips, you can make sales and marketing live happily (and productively) ever after. Sales and marketing, marketing and sales. Sure, they’re two individuals, but they share a close bond and a common purpose. When sales and marketing work together [...]

Read More
November 9th, 2016|Marketing Analytics, CPG, Travel & Hospitality|

Customer Experience: How to Leverage Digital Data in the Hospitality Industry?

Competition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every way, from the basic needs of a comfortable stay to unexpected, on-brand moments. To keep up, hoteliers must be digitally present during the complete lifecycle of the [...]

Read More
October 5th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|