Sales Enablement: Technology as Your Sales Partner

Sales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sales teams are in trouble. The market environment is changing; complex problems, advancing technology, and evolving consumer demands are putting a lot of pressure on [...]

Read More
August 17th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Is Artificial Intelligence the (cutting edge) Key to Sales Success?

Sales teams struggle in a sea of information. How can AI help them save time and become more productive? AI is gaining popularity because it can transform and process vast amounts of various kinds of data. It can learn from its own performance and deliver better results over time. But what can it do specifically [...]

Read More
August 3rd, 2017|Retail, Travel & Hospitality|

Facebook Marketing: A Marketer’s Dream, or a Minefield?

Finding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders. You've probably noticed that Facebook has become a big thing, especially for marketers. If not, here are some numbers that drive the point home: Facebook has increased its revenue by 32% (to $16.33 billion) and captured 39% of [...]

Read More
July 6th, 2017|CPG, Retail, Travel & Hospitality|

AI Can Make Everyone on Your Sales Team a Superstar

What's the difference between an average sales rep and a sales superstar? In the near future, it's going to be how well they use AI-enhanced tools. There has a been a lot of hype around Artificial Intelligence (AI) recently. And that hype is coming true. The “AI revolution” is beginning to impact all areas of [...]

Read More
June 28th, 2017|Retail, Travel & Hospitality|

Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry - panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

Read More
June 22nd, 2017|Customer Analytics, Marketing Analytics, Retail|

How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

Read More
May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

Hyper Personalization is now Hyper Reality

Everything You Need to Know About AI-Enabled Personalization Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works?  According to David Hahn, “The key ingredient to better content is separating the single from the stream.” In other words, the more you personalize, [...]

Read More
March 28th, 2017|Retail, Travel & Hospitality|

How Location Based Marketing Impacts Online and Offline Retail

Location-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on…you guessed it: their location! This high level of relevancy is a huge benefit to brands and consumers. Here are the top ways that this technology has impacted retail as [...]

Read More
February 28th, 2017|CPG, Retail|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

Read More
February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

Read More
February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|