How Artificial Intelligence is Changing Your Diwali Shop?

How Artificial Intelligence is Changing Your Diwali Shop? It’s that time of year again — when online retailers begin to plan for a tidal wave of festive shoppers. What will AI’s role be during this busiest of all seasons? The festive season means many things to many people; to retailers and e-tailers, it means things [...]

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October 12th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

How Can an App Boost Sales Performance?

Reps’ smartphones can become their best ally in effective selling, but only if you give them the right tools. We all have smartphones. In some cases, they help productivity; in others, they hinder it. (Did I just spend two hours trying to stop aliens from invading my planet? Embarrassing.) No one will argue that accessing [...]

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September 7th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

It’s Not All About Location — It’s About Store Segmentation

A huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location--it’s about personalization for stores Online storefronts might get all the buzz, but traditional retail stores show no signs of closing shop in favor of their Internet-based rivals. Still, brick-and-mortar stores are incredibly sensitive to [...]

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August 24th, 2017|Big Data, CPG, Retail, Tech & Telecom|

If You’re Going to Do Social Listening, You Need Machine Learning

Social media produces a torrent of feedback and opinions. If you’re going to capitalize on this information, you need data science. Social media has become a prime channel for businesses to interact with their audiences. But it’s also presenting something of a problem because of the sheer volume of information. The average Internet user has [...]

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August 23rd, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail|

Sales Enablement: Technology as Your Sales Partner

Sales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sales teams are in trouble. The market environment is changing; complex problems, advancing technology, and evolving consumer demands are putting a lot of pressure on [...]

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August 17th, 2017|Artificial Intelligence (AI), Big Data, CPG, Retail, Tech & Telecom|

Is Artificial Intelligence the (cutting edge) Key to Sales Success?

Sales teams struggle in a sea of information. How can AI help them save time and become more productive? AI is gaining popularity because it can transform and process vast amounts of various kinds of data. It can learn from its own performance and deliver better results over time. But what can it do specifically [...]

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August 3rd, 2017|Artificial Intelligence (AI), Retail, Travel & Hospitality|

Facebook Marketing: A Marketer’s Dream, or a Minefield?

Finding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders. You've probably noticed that Facebook has become a big thing, especially for marketers. If not, here are some numbers that drive the point home: Facebook has increased its revenue by 32% (to $16.33 billion) and captured 39% of [...]

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July 6th, 2017|CPG, Retail, Travel & Hospitality|

AI Can Make Everyone on Your Sales Team a Superstar

What's the difference between an average sales rep and a sales superstar? In the near future, it's going to be how well they use AI-enhanced tools. There has a been a lot of hype around Artificial Intelligence (AI) recently. And that hype is coming true. The “AI revolution” is beginning to impact all areas of [...]

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June 28th, 2017|Artificial Intelligence (AI), Retail, Travel & Hospitality|

Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry - panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

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June 22nd, 2017|Customer Analytics, Marketing Analytics, Retail|

How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|