Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|

How Big Data Gave One Retailer Big Predictive Powers

Can Big Data identify every targetable household in the US? Absolutely. A nationwide manufacturer and retailer has a unique problem:  they have a really, really big area to cover. Our clients (a designer clothing company) usually contacted their customers directly via their trained sales team, but they needed to make their sales process more efficient. [...]

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Time to hyper-personalize- Build Loyal Customer Relationships

As customer expectation change, can Big Data help you keep your customers happy? A new technique known as hyper-personalization says it can. Imagine this: During your lunch break, you’re scrolling through your favorite music app. You’re looking for great tunes to power you through an upcoming avalanche of expense reports. As you search, a box [...]

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May 12th, 2016|Marketing Analytics, Big Data, Retail, Travel & Hospitality, Tech & Telecom|

Where Is Big Data Heading in 2016?

Look for these trends to come to Big Data analytics in 2016. When it comes to Big Data trends, it seems that everyone has an opinion.  Want to see if your favorite aspect of this technology is on an upward trajectory?  It depends which report you read, which expert you ask, or which industry conference [...]

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April 14th, 2016|Big Data, Tech & Telecom|

Big Data’s Role in Marketing to Millennials

It’s not news that Millennials love their technology.  But how is this shaping the future of marketing?  And what role does Big Data play? Big Data and Millennials are two terms that get thrown around quite a bit these days, especially in the world of marketing.  What’s interesting is how Big Data and Millennials are [...]

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April 7th, 2016|Customer Analytics, Big Data, Tech & Telecom|

Can Big Data Be Humanized?

Is big data, with its innumerable data points and previously undreamt-of processing power, all it’s supposed to be? Or are we missing the forest for the trees? These are the issues presented in a new book by Colin Strong, a market researcher, speaker, and writer. His book, Humanizing Big Data, raises some interesting questions that [...]

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March 31st, 2016|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

How Can You Get Business Value from Hadoop?

Hadoop is not a stranger.  Most of us at least know that it’s a big data framework, and that it has a lot of potential.  A 2015 study by Gartner shows that 26% of responders have already started using Hadoop in some way, while 11% are planning to adopt it within the next year and [...]

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March 15th, 2016|Big Data, Tech & Telecom|

Your 2016 Big Data Journey: How Data Analytics Impacts Business Decisions

This is the final article in our series about big data analytics, and it answers the most important question of all: What impact will data analytics have on how we make decisions? The question in today's business landscape isn't whether big data analytics has value or will be picked up by various industry leaders. More [...]

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March 3rd, 2016|Marketing Analytics, Big Data, CPG, Travel & Hospitality, Tech & Telecom|