Sales Enablement: Technology as Your Sales Partner

Sales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sales teams are in trouble. The market environment is changing; complex problems, advancing technology, and evolving consumer demands are putting a lot of pressure on [...]

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August 17th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Can Data Analytics Stop India’s Telecom Churn Crisis?

India is one of the world’s biggest telecom markets, but it also has worryingly high churn rates. Can data analytics techniques stem the rising tide of customer churn? India posts some impressive telecom numbers: it has 1,198.89 million subscribers [Source: The Indian Express] and 16 major providers; it is the second-largest telecommunication market in the [...]

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August 16th, 2017|Big Data, Tech & Telecom|

AI to Perform and Not Just Inform

As the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future — and why Artificial Intelligence (AI) is the next disruptive technology. Digital data - the kind found in web pages, blogs, and social media - has unarguably altered how we do business. Not only has it changed how [...]

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June 14th, 2017|Marketing Analytics, Big Data, Travel & Hospitality, Tech & Telecom|

How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

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February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

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February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|

The Seven Essentials of AI-Based Predictive Selling

Having a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creating your profiles? Last week, we looked at what AI-based predictive selling, also known as predictive sales, is doing right now. It’s making sales [...]

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February 1st, 2017|Big Data, CPG, Retail, Tech & Telecom|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|