Productization of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, software systems such as Decision Support Systems (DSS) and Executive Information Systems (EIS) came in vogue. But still, most of the work done during [...]

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February 16th, 2017|Big Data, CPG, Retail, Tech & Telecom|

Lead Scoring and Comprehensive Guidance

What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of predictive sales and creating a complete, 360-degree customer profile. In the next two posts, we’ll look at the second pillar [...]

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February 8th, 2017|Big Data, CPG, Retail, Tech & Telecom|

The Seven Essentials of AI-Based Predictive Selling

Having a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creating your profiles? Last week, we looked at what AI-based predictive selling, also known as predictive sales, is doing right now. It’s making sales [...]

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February 1st, 2017|Big Data, CPG, Retail, Tech & Telecom|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|

How Big Data Gave One Retailer Big Predictive Powers

Can Big Data identify every targetable household in the US? Absolutely. A nationwide manufacturer and retailer has a unique problem:  they have a really, really big area to cover. Our clients (a designer clothing company) usually contacted their customers directly via their trained sales team, but they needed to make their sales process more efficient. [...]

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Time to hyper-personalize- Build Loyal Customer Relationships

As customer expectation change, can Big Data help you keep your customers happy? A new technique known as hyper-personalization says it can. Imagine this: During your lunch break, you’re scrolling through your favorite music app. You’re looking for great tunes to power you through an upcoming avalanche of expense reports. As you search, a box [...]

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May 12th, 2016|Marketing Analytics, Big Data, Retail, Travel & Hospitality, Tech & Telecom|

Where Is Big Data Heading in 2016?

Look for these trends to come to Big Data analytics in 2016. When it comes to Big Data trends, it seems that everyone has an opinion.  Want to see if your favorite aspect of this technology is on an upward trajectory?  It depends which report you read, which expert you ask, or which industry conference [...]

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April 14th, 2016|Big Data, Tech & Telecom|

Big Data’s Role in Marketing to Millennials

It’s not news that Millennials love their technology.  But how is this shaping the future of marketing?  And what role does Big Data play? Big Data and Millennials are two terms that get thrown around quite a bit these days, especially in the world of marketing.  What’s interesting is how Big Data and Millennials are [...]

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April 7th, 2016|Customer Analytics, Big Data, Tech & Telecom|