4 Ways Hotels Can Benefit from Social Media

Social media is an indispensable part of the everyday communication strategy for organizations across the globe. It’s often seen as the heart of any marketing campaign. In the past decade, a massive change in communication has taken place. Social media has revolutionized how people share information and their opinions. Businesses are now equipped with the [...]

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June 21st, 2017|Travel & Hospitality|

AI to Perform and Not Just Inform

As the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future — and why Artificial Intelligence (AI) is the next disruptive technology. Digital data - the kind found in web pages, blogs, and social media - has unarguably altered how we do business. Not only has it changed how [...]

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June 14th, 2017|Marketing Analytics, Big Data, Travel & Hospitality, Tech & Telecom|

The Big Impact of Big Data on Hotels and Their Guests

Travel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition often just across the street (or on the next webpage), hotels must provide superior service leading to an overall great experience. Customers expect [...]

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June 13th, 2017|Big Data, Travel & Hospitality|

How Big Data is Changing the 4 Ps of Marketing

By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by how big Big Data is. After all, humans collectively generate an estimated 2.5 quintillion bytes of information daily. Google alone is estimated to store over 10 exabytes [...]

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May 10th, 2017|Big Data, CPG, Retail, Travel & Hospitality, Tech & Telecom|

Comfy or Creepy: Using Traveler Data is a Fine Line

How to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such as location-based marketing, artificial intelligence-based service recommendation, and hyper-personalized marketing are buzz-worthy phenomena that are paying off big for travel brands. Travel [...]

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April 19th, 2017|Big Data, Travel & Hospitality|

Hyper Personalization is now Hyper Reality

Everything You Need to Know About AI-Enabled Personalization Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works?  According to David Hahn, “The key ingredient to better content is separating the single from the stream.” In other words, the more you personalize, [...]

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March 28th, 2017|Retail, Travel & Hospitality|

8 Ways to Stay Ahead of Changes to the CIO’s Role

The role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, systems management and optimization are just the basics. Today’s CIOs increasingly take their place in strategy initiatives alongside the rest of the c-suite. They’re [...]

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January 24th, 2017|Big Data, CPG, Retail, Travel & Hospitality|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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January 4th, 2017|Customer Analytics, Marketing Analytics, Big Data, CPG, Retail, Travel & Hospitality|

How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

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December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|