AbsolutData Research & Analytics

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Clients

Our Clients
AbsolutData has successfully executed a rich variety of projects in the field of Marketing Research and Analytics across industries. We are extremely proud of our prestigious clientele which includes some of the top management consulting firms and Fortune...

Testimonials
Satisfaction expressed by our clients is the best evaluation of our efforts and also our supreme reward. This is what some of our clients have to say about us: “My and my team’s experience with AbsolutData was a 10 on a 10 pt scale where...

Careers

Careers
Soak in the learning At AbsolutData, we recognize people being key to our success. We provide exciting career opportunities where our team members act as consultants to various international clients on a diverse set of marketing problems. Exposure to...

Life @ AbsolutData
We aspire towards excellence in all the endeavors we take up. We encourage our team members to continually innovate in various realms. We offer accelerated learning - you'll be able to gain exposure to a diverse set of experiences and be empowered...

Current Openings
Joining AbsolutData presents an unparalleled experience - you'll become an integral part of a culture that is an exciting blend of intelligence, integrity, ambition and high energy, and you'll get the chance to make a difference. Click on an opening...

Online Data Collection

Our Approach
Globally, the quality of sample used and the ease of obtaining it is becoming an increasingly critical component of successful market research. At AbsolutData, we are wide awake to this need and hence offer a wide spectrum of best in class services through...

Our Differentiators
An unmatched package of benefits: We operate as strategic partners for our clients, creating value at every stage, drawing on our experience of handling over 2000 surveys. Our service offering is characterized by: Speed Multi-shift operations &...

Our Success Enablers
People We have a team of committed professionals distinguished by: Knowledge Significant command and expertise in their fields. Experience Long associations with market research industry across domains. Skill Equipped with knowledge of state-of-art...

Our Key Offerings
I. Pricing Studies We help you determine the ideal pricing for your new product launches as well as for existing products. We can also measure the market standards in pricing for that product category vis-à-vis competitors. We capture data based...

Marketing Analytics

Our Approach
In an increasingly competitive and rapidly changing business environment, the ability to take accurate and efficient decisions is perhaps more critical now than ever before. The key to successful decision making lies in being better informed, being able...

Our Differentiators
Most Advanced Marketing Analytics Firm– Credible & Reliable: Consistently delivered some of the most complex projects with major business impact – Experts at work: Broad knowledge of and deep experience with Marketing Analytics –...

Our Success Enablers
The team at AbsolutData is well versed and adept at applying cutting edge techniques and the latest tools to deliver solutions that create the desired impact. A thorough grip on these techniques coupled with strong domain knowledge and analytical skills...

Our Key Offerings
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Market Research

Our Approach
AbsolutData specializes in providing full service Market Research solutions to a diverse set of clients including corporates and consulting companies. We deliver impactful solutions backed by strategic insights that help our clients answer the most challenging...

Our Differentiators
Our Differentiators: Why Partner with AbsolutData? End to end research solutions-“your one stop shop for research needs”: We have the necessary expertise and experience to provide the complete range of research related solutions. We...

Our Success Enablers

Our Key Offerings
Our Key Offerings: Full range of Market Research Services Modular Services Analyst on Demand ...

Knowledge Center

Case Studies
At AbsolutData, we are proud of our track record of marketing excellence and innovation. Below you’ll find case studies demonstrating how we help clients become more profitable using research and analytics that are better, faster, and less expensive...

Segmentation
An US based insurance company wanted to identify opportunities to increase its market share without significantly modifying its current product mix and delivery channels. We conducted a 25 minute survey among 1000 insurance customers. Identified...

Predicting sales growth drivers in retail business
One of the largest apparel retailers in the US had been experiencing uneven growth across its geographic markets. Some markets were showing rapid growth with minimal marketing efforts while others were not showing similar trends in spite of focused...

Forecast Sales for a New Department to be launched
A leading US based Discount Apparel Store Chain wanted to introduce a new department in some of its more recent stores. Due to the significant investments involved, the management needed to accurately forecast sales for the department. The challenge...

Optimization of Marketing spends through application of market mix models
A leading CPG company had entered a new product category a few years back. The category didn’t have much of marketing spend by most of the brands. The marketing team was looking to spend their marketing dollar most wisely so as to improve their ROI...

New Product Volume Potential
A leading CPG firm wanted to know the effect of new product on parent brand volume, effects of promotion and new product incrementalities. A six member AbsolutData team worked in close cooperation with the client for about six months. Previous...

Determine and Optimize Weekly circular effectiveness for US based retailer
A leading US based office products retailer wanted to measure and optimize ROI of items featured in its weekly circular. It had so far been using a control store for this purpose but now required robust modeling to minimize sales loss and determine...

Assessment of brand equity through analysis of customer response
A leading insurance company wanted to assess their brand equity by measuring the impact of brand knowledge on consumer response. The project was completed in about 1.5 months with the majority of the time being spent in data collection. The...

Customer Acquisition
A top US-based insurer was looking to increase sales from its direct mailing campaign for Its automobile & home insurance products Data was available for a past campaign that was run by the insurer Extremely low actual sales rate (0.4%) needed...

Cross Sell
Leading US-based insurance company wanted to better identify opportunities for cross-selling home-insurance to customers possessing auto-insurance Internal & third party demographic/credit data available for past 1 year 3 member ADT...

Advertising Effectiveness
Leading US-based health insurance company wanted to assess the effectiveness of its advertising for raising brand awareness, changing brand perceptions, and for acquiring new members. Measured overall impact of advertising and of the various...

Price Sensitivity Measurement
A US-based credit card company wanted to arrive at the correct price for the payment protection benefits provided with its small business cards. Being a relatively smaller player, in terms of market share a precise price assessment was critical to...

Customer Segmentation
Leading US-based online networking company wanted to understand the behavior of their customers. This project took 3 months for completion with the majority of time being spent on data collection The team included members...

Conjoint and Key Driver Analysis
A Major international chain of hotels wanted to understand its customer base and specifically wanted to understand what drives them to choose a hotel they prefer to stay in. This project took 3 months for completion with the majority...

Life Time Value Modeling
A major online music subscriber company wanted to predict the likelihood of churn among its subscribers to identify “at risk” subscribers. 5 member ADT team worked closely with client team for 2 months to build the model. An exhaustive...

Whitepapers
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News

Press Release
All the official press announcements by AbsolutData, arranged in a chrnological order. ...

Citizens want Govt to take responsibility for eco issues
The Hindu Business Line, New Delhi, June 05, 2008 Delhi participants expressed the most urgency on the part of the Government to contain environmental hazards in comparison with participants from other cities. The responsibility for implementing...

AbsolutData Strengthens US Team with Appointment of New Executives
New Delhi, Wednesday, February 27, 2008: AbsolutData Strengthens US Team with Appointment of New Executives AbsolutData Research and Analytics, a global Consulting-oriented Marketing Analytics and Research firm, announced today that it has significantly...

AbsolutData CEO addresses Global Direct Marketing Community at DMA07
Friday, 28 December 2007 AbsolutData CEO addresses Global Direct Marketing Community at DMA07 Anil Kaul, CEO, AbsolutData Research and Analytics, recently addressed the attendees of the Thought Leadership Series at DMA07 (Direct Marketing Association’s...

AbsolutData CEO Invited to The Exclusive ‘Practice And Impact Of Marketing Science Conference’
Thursday, 22 November 2007 AbsolutData CEO Invited to The Exclusive ‘Practice And Impact Of Marketing Science Conference’ At Wharton Anil Kaul, CEO of AbsolutData Research and Analytics, was invited very recently to participate in “The...

AbsolutData bags the 'Amity HR Excellence Award'
Thursday, 20 September 2007 AbsolutData bags the 'Amity HR Excellence Award' New Delhi, Delhi, India -- AbsolutData team (Business Wire India) AbsolutData Research & Analytics, a Global Consulting and Marketing Research firm...

AbsoluData to expand offerings in India
Monday, 30 July 2007 AbsoluData to expand offerings in India CyberMedia, Thursday July 30 2007 Suhale Kapoor, EVP, AbsolutData Research & Analytics spoke to CyberMedia After establishing itself as a leading provider of research and analytics services,...

Cornell University Invites Sudeshna Datta as speaker at camp Start Up
Monday, 19 July 2007 Cornell University Invites Sudeshna Datta as speaker at camp Start Up The Johnson School at Cornell University recently invited Sudeshna Datta, Co ? Founder and EVP Corporate Development, AbsolutData Research and Analytics, a global...

Media Exposure
All print and online media exposures about AbsolutData, arranged in a chronological order....

Absolutdata in talks with PEs for expansion
Financial Express, Aug 8, 2008 Absolutdata Research and Analytics, a US centric global consulting, market research and analytics firm is in talks with private equity player to fund its future expansion plans. The company, which had revenues of $...

Anil And Sudeshna featured as distinguished Alumni in Spring Edition of “Cornell University Journal”

Marketing in a flat world
Hindustan Times, New Delhi, May 16, 2008 The global business field is leading to a flat world. Outsourcing in marketing - especially for market intelligence and analytics - will soon be common FLAT WORLD is a metaphor used for saying that the global...

KPO industry to grow globally to $17 bn in 2010
Livemint.com, March 27 2008 Fielding questions on how KPOs are making inroads in India and how they compare vis-a-vis BPOs, is Anil Kaul, founder & CEO, AbsolutData Research and Analytics, in an interview with Nishu Kakkar New Delhi: As India becomes...

AbsolutData Hires Three Execs
Mrweb.com, February 28 2008 AbsolutData Hires Three Execs AbsolutData Research and Analytics has strengthened its US executive team with the appointment of JR Bult as Senior VP Analytics in Miami; and Client Development Directors Todd Milligan and Jim...

AbsolutData Strengthens US Team with Appointment of New Executives
New Delhi, Delhi, India -- (Business Wire India) -- Thursday, February 28, 2008 AbsolutData Strengthens US Team with Appointment of New Executives AbsolutData Research and Analytics, a global Consulting-oriented Marketing Analytics and Research firm,...

Budget Wishlist | Address attrition and training in IT/ BPO sector
Livemint.com, February 2008 Budget Wishlist | Address attrition and training in IT/ BPO sector Set up new institutes and provide financial incentives to private/quasi institutions for short-term training modules to freshers and equip them with skills...

SageConnection, Alumni Newsletter, The Johnson School, Cornell University
Featured Alumni, February 2008 A shared vision, best practices, and an innovative advantage Sudeshna Datta, MBA '95 Johnson School alumni Sudeshna Datta, MBA '95, and Anil Kaul, MS '94, PhD '97 are cofounders, along with Suhale Kapoor,...

Small BPO firms may go bust if. . .
Business Standard, Friday, 14 December 2007 Small BPO firms may go bust if. . . As the $8.4 billion Indian ITeS-BPO exports industry braces itself to touch the $24 billion-mark by 2010, according to Nasscom, smaller players may not be a part of the party...

AbsolutData in "The Telegraph"
Telegraph, Tuesday, 13 November 2007 AbsolutData in "The Telegraph" The Telegraph has featured Sudeshna in “Sign In”, a column which profiles leading HR professionals. ...

Outsourcing Trends in India
Network Computing, Tuesday, 13 November 2007 Outsourcing Trends in India An article by Suhale on “Outsourcing Trends in India” has been published in the cover story of the October issue of Network Computing ...

KPOs finding greener pastures in India too
Economic Times, Thursday, 20 September 2007 KPOs finding greener pastures in India too P P Thimmaya & Thanuja B M BANGALORE THE overseas-focused knowledge processing outsourcing (KPO) firms in India are now finding greener pastures back home too...

AbsolutData sees good scope for analytics here (India)
Hindu Business Line, Friday, 31 August 2007 AbsolutData sees good scope for analytics here (India) AbsolutData Research and Analytics, which offers services in market research and advanced analytics to global clients, is eyeing the Indian market with glee...

What they don't teach you at B-school
Business Standard, New Delhi April 10, 2007 What they don't teach you at B-school You are what you communicate. Good communication matters because your ideas are as good as your ability to communicate them. Robert Kent, former dean of Harvard Business...

Be agile to be successful
Hindustan Times Corporate Mantras Power Jobs, Tuesday, 08 May 2007 Be agile to be successful Sudeshna Datta, Vice President, Absolut Data Research & Analytics Service Company, lists five qualities a manager must posses to run a new organization...

Sudeshna Datta, Co-founder and Executive Vice President, AbsolutData Research and Analytics
IndiaInfoline, Tuesday, 10 April 2007 Sudeshna Datta, Co-founder and Executive Vice President, AbsolutData Research and Analytics AbsolutData Research & Analytics provides market research and advanced analytics services to help their clients to...

Online Gift Purchases Boost During Valentines
ZDNet, Friday, 16 February 2007 Online Gift Purchases Boost During Valentines While Valentine's Day is estimated to be a $ 14 billion industry in the US, India isn't far behind. The Valentine's Day market today is a staggering Rs 1,200-crore...

Riding the networking wave
Business Standard, Thursday, 25 January 2007 Riding the networking wave TECHNOLOGY: Want to get seen? Advertise on social networking sites. This, incidentally, is the new mantra of online advertisers. About 93 per cent of the 28 million Indians online...

AbsolutData to ramp up India headcount
Economic Times, Friday, 28 July 2006 AbsolutData to ramp up India headcount NEW DELHI: To address the rapidly growing marketing analytics outsourcing market, AbsolutData is gearing up its operations in India by increasing its headcount here to 250 by...

Press Release Newswire
Newswire, Thursday, 27 April 2006 Press Release Newswire AbsolutData, pioneer and leading KPO industry company, celebrated its 5 year anniversary, and is now further gearing up its India operations in New Delhi with substantial and high quality HR induction,...

AbsolutData Technologies - People and Companies - surveys ballet attendees - Brief Article
Find Articles, Friday, 11 April 2003 AbsolutData Technologies - People and Companies - surveys ballet attendees - Brief Article AbsolutData Technologies conducted an audience survey of 1,000 patrons of the SAN FRANCISCO BALLET during six evenings of...

Audio/Visual Links
All the latest electronic media exposures of AbsolutData, showcasing interviews and other video clips about the company. AbsolutData featured yet again on NDTV 24X7 Download Video (.wmv) AbsolutData featured on NDTV 24X7 Download Video (.wmv)...

About Us

Overview
AbsolutData Research & Analytics provides consulting-oriented Advanced Analytics and Market Research services to organizations globally, helping them make a definitive difference to their performance. Redefining the research delivery process As...

History
AbsolutData was founded in 2001 by the three founders, Anil Kaul, Sudeshna Datta and Suhale Kapoor. The company was started out of a small one room office in a reputed management institute in New Delhi, India. In the first year of its inception, the company...

The Core Team
Anil Kaul CEO and Co-founder In addition to providing overall leadership to AbsolutData Research and Analytics, Anil is engaged across our client community. Anil is a well known authority on Marketing Research and Analytics, with over 16 years of pure...

Our Values
Values are those things that really matter to each of us ... the ideas and beliefs we hold as special. These set of seven values are meant to be ideals, which shape our thoughts and actions at AbsolutData. For us to be able to uphold these values, it...

Facilities
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AbsolutData Advantage
AbsolutData focuses on strategic problem solving, using market research and modeling solutions. The key to our success lies in an excellent blend of top quality consulting skills in the US with a talent rich and efficient India-based delivery platform...

Case Studies

Clients
AbsolutData has successfully executed a rich variety of projects in the field of Marketing Research and Analytics across industries. We are extremely proud of our prestigious clientele which includes some of the top management consulting firms and Fortune...

News
All the official press announcements by AbsolutData, arranged in a chrnological order. ...

Contact Us
To find out how to become an AbsolutData client, or to receive more information on our services, please use the form below to contact us. Or, call us at the following numbers. We look forward to hearing from you. United States San Francisco...