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leadership

Topic
The Analytics Highway to Customer Loyalty

Speakers
Abhishek Bansal, Associate Director, Customer Analytics, AbsolutData;
Bob Laurent, Director of Industry Marketing, Alteryx, Inc.

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Topic
360 Degree view of the Customer. Integrating Transactional and Research Data into Customer Segments

Speakers
Titir Pal, Associate Director, AbsolutData;
Nidhi Sharma, Consultant, AbsolutData

Topic
Marketing Mix Modeling – Challenges and Their Solution in Asia Pacific

Speakers
Imran Saeed, Senior Manager, AbsolutData

Topic
Rethinking the Indian Social Media Consumer

Speakers
Suhale Kapoor, EVP and Co-Founder, AbsolutData

Topic
Objective Driven Segmentation, Building Impactful Segments Using Defined Objective Functions

Speakers
Guha Athreya, Senior Manager, AbsolutData

Topic
Marketing Mix Modeling, Application & Implementation in Data Deficient Countries

Speakers
Imran Saeed, Senior Manager, AbsolutData

Topic
Novel Usage of Conjoint Analysis in HR Recruitment

Speakers
Suhale Kapoor, EVP and Co-Founder, AbsolutData

Topic
Predictive Analytics and Global Marketing Strategy

Speakers
Titir Pal, Associate Director, AbsolutData; 
Anne Stephens, Group Segmentation Director, SAB Miller