Price Elasticity for a US Based Marketing Company

We have reengineered the way research gets done, blending consulting skills with offshore advantage. A prescriptive approach ensures we don’t just report numbers, rather interpret what they mean for you.

Case Studies

Whitepapers

Leading US based marketing company wanted to assess the price elasticity of different Antacid products and calculate ROI values on their promotions, advertisements and product distribution

Market Mix Model was developed to quantify the impact of Price , Promotion and Place on the overall sale of each product and brand
We developed a Simulator to:

Calculate the Price Elasticity for each product
Evaluate market shares and impact of consumers’ switching
Calculate ROIs for Advertising and Promotions

Analysis was done on broad base sales data of over 104 Weeks for all the PPG’s:

Price Data
Promotion Data – Feature , Display , Feature & Display
Place
Distribution

Client was able to gauge the impact of consumers’ switching between products, brands and manufacturers due to price, various type of promotions, and place modifications

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