Automobile company wanted to define customer loyalty on the basis of car service schedule and understand the characteristics of its loyal customers.

• The project was delivered to the client in 4 weeks, the team worked closely with the client to understand requirements as how to define customer loyalty
• Data was gathered from client's data warehouse as service details data, vehicle and customer details data
  
• Customers were analyzed by :
• Their commitment to get their car serviced on time
• Number of time they get their car serviced in an year
• Average amount spend on each service
• On the bases defined above, customers were divided into  divided  3 segments as :
  
• Extreme loyal customers
• Semi loyal customers
  
• Non-loyal customers
• We also identified key drivers which would help pushing customers to deeper levels of commitment

• The study was extremely helpful to client in identifying their loyal segment of customers
• It helped client in building marketing strategy to target semi-loyal segment