A leading entertainment company wanted to measure the effectiveness of television advertisement for a recently launched web based entertainment product

• Effectiveness of each advertisement broadcast was measured considering the incremental traffic it generated on the product website
• In order to determine ad-effectiveness, two different  data sources were analyzed: -
• TV  broadcast data
  
• Website traffic data
• Separate models were developed to predict : -
  
• Visits to the Website and
  
• Registration for the product
• The models determined the effectiveness of every ad that was broadcasted on a particlular week
• Post this, reports were created detailing advertisement effectiveness across days of the week, time of the day, channel, etc

Client was able to monitor & assess the effectiveness of these advertisements across different days of the week, time of the day and TV channels