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Newswire, Thursday, 27 April 2006

Press Release Newswire


AbsolutData, pioneer and leading KPO industry company, celebrated its 5 year anniversary, and is now further gearing up its India operations in New Delhi with substantial and high quality HR induction, to address the significant growth opportunity provided by the over USD17 billion global Analytics Outsourcing market.

As AbsolutData marks its five year anniversary, the company that started with a single client and 3 co-founders in 2001, has grown by more than 300% in the last year across 3 international locations with a stellar client list and significant business being served from its India operations. AbsolutData delivers its services including advanced analytics, market research services and reporting to leading companies in industry sectors such as management consulting, FMCG, retail and market research.

AbsolutData has shown tremendous growth, especially from new clients. In the last quarter itself, AbsolutData has added 5 large new clients. AbsolutData has gone into an accelerated recruitment drive from premier engineering and business schools such as the Indian Institute of Technology and Indian Institute of Management. The recruitment of additional top class engineering and science graduates, is expected to significantly contribute to the high end marketing analytics and quantitative solutions to their premier international clients.

Said AbsolutData CEO Dr. Anil Kaul , “When AbsolutData was founded, outsourcing analytics to India was a novel and untried idea” “Through the company’s history, the AbsolutData team – working closely with our clients – has continued to innovate, learn and deliver world-class service solutions to our “demanding” clients. As we celebrate our five years anniversary, I am proud to announce that we are right at the top when it comes to handling advanced and complex projects for our clients.”

Suhale Kapoor, co-founder and Managing Director of the Delhi based delivery centre said “With our 24X6 delivery model, our analysts are constantly thinking about client’s problems as clients sleep, and discussing resolutions with them when they wake up, enabling quicker actionable insights. We strive to continuously improve and innovate on client tested processes to make them more efficient, robust and error free.”

AbsolutData’s advanced analytics group has delivered world-class solutions in the areas of Discrete Choice Analysis, Segmentation, CRM and Marketing Mix Modeling. The online survey programming team has continued to service its clients with “close-to-zero” error rates while delivering projects in 20% - 30% less time than its competitors. The AbsolutData Market Research Services team continues to grow and maintain its leadership position for handling large and complex projects for its expanding and select client base.

“AbsolutData is particularly proud of its team and the culture that it has built in its Delhi office” says Sudeshna Datta, co-founder and Executive Vice President handling Corporate and Client Development. “On this special occasion for our company, I want to express my sincere appreciation to the AbsolutData team members for their critical role in delivering best-in-class service through innovative thinking, hard work and dedication to quality. The high quality of services provided by the New Delhi AbsolutData team will be further enhanced by the geographical advantage this centre draws from being located right in the heart of corporate and industrial Delhi. In addition to working hard to satisfy client needs, our team also enjoys the friendly and cohesive environment of the company, not to forget our frequent company socials!”

Added CEO Dr Anil Kaul, “ AbsolutData’s clients have been our best ambassadors and have helped us grow by pointing us to opportunities within and outside their groups. We plan to continue our single-minded focus on providing the best and most advanced solutions to our current and future clients”.

About AbsolutData

AbsolutData is a fast growing professional services firm that specializes in providing advanced marketing analytics and market research solutions to its world-wide client base by leveraging its team in New Delhi, India. A pioneer in the KPO space, AbsolutData continues to innovate and deliver high-end services and advanced analytics such as Segmentation, Conjoint Analysis, CRM Analysis and several other quantitative methods for leading global brands and top international Market Research companies.
 


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