AbsolutData Research & Analytics - Customer Understanding

The AbsolutData team combines its strength in advanced analytics techniques with its superior marketing knowledge and advanced problem solving skills to resolve strategic as well as tactical marketing problems.

Customer Understanding

Customer Acquisition

Customer Retention

Marketing Effectiveness

Sales Effectiveness

Market/Customer Segmentation

We offer various segmentation approaches to divide the market / customer-base into meaningful and measurable clusters based on one or a combination of the following segments:

Psychographic Segmentation

- Identifying Customers needs, wants & attitudes
- Based on market survey on subjective ideas
- Useful for co-relation with customer demographic & behavior

Demographic Segmentation

- Identify Where my Customers are, based on customers age, gender profession.
- Useless without co-relation with customer behavior
- Demographic Data - Not readily available and reliable

Behavioral Segmentation

- Identify Who are my Customers, based on customers usage data
- Immediately expandable for complete customer base

Brand/Equity Analysis

We help clients accurately assess the value and position of their brand and identify the key drivers.

Quantify Brand equity

Customer perception

- Awareness (Aided/Unaided)
- Brand loyalty
- Perceived Quality
- Brand Associations
- Other Proprietary Brand Assets

Brand awareness funnel

- How does awareness affect final choice
- What are primary factors that affect brand perception
- Key Driver analysis