Marketing AnalyticsMarket ResearchOnline Data Collection
The AbsolutData team combines its strength in advanced analytics techniques with its superior marketing knowledge and advanced problem solving skills to resolve strategic as well as tactical marketing problems.
Customer Understanding
Customer Acquisition
Customer Retention
Marketing Effectiveness
Sales Effectiveness
Sales Agent Effectiveness

  • Agent Performance Metric Dashboard
  • Identify key drivers impacting agents’ performance
  • Optimized schedules and multi-skill blending
  • Optimized Agent Geographic Allocation

Channel Effectiveness

  • Channel Profitability and Performance Analysis
     - Co-relate customer churn data with channel elements
     - Cost to sell analysis – Customer Acquisition
  • Channel Based Revenue Model
     - Allocating Marketing Spend to channels
  • Cross-Channel Impact Analysis
 


Copyright © 2008. AbsolutData Research & Analytics (P) Ltd.