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Over the years, IndiaSpeaks is India’s premier survey panel, created and managed by AbsolutData Research & Analytics. We are a pioneer and facilitator in bringing online research to India – the start of a revolution in Indian research data collection. We are an online web portal where consumers participate to shape and develop products and services through surveys launched by brand‐owners.
For Brand Owners/Service Providers: We launch online surveys on behalf of brand owners/service providers about their products, services, customers & employees and IndiaSpeaks panelists then respond to the surveys, providing valuable feedback to them. Members of IndiaSpeaks panel represent the Indian Internet population across various strata of age, income, city, education and profession. The reach of the panel extends beyond Metros and other major cities to smaller towns in India as well. IndiaSpeaks has specialty panels of Business Decision Makers, C-level senior management, entrepreneurs, doctors as well as a pool of frequently surveyed general consumers like homemakers, youth, teenagers etc.
With IndiaSpeaks, you have access to:
- Representation across 300,000+ respondents including professionals, household consumers, ITDMs, B2B
- At least 10,000 panelists from all metro cities
- Covering consumers across all age groups (18‐75) and SEC classes (A, B & C)
- 2,000 new panelists every week
- Regular omnibus studies to cover the last minute information needs
- Forum to conduct various pre and post advertising studies such as pre‐post IPL Cricket seasons (Indian Premier League) and Diwali studies
The high-quality double-opt in panel ensures increased panelist responsiveness, profiling depth and reliability. With our panel, market researchers can gain instant insights into the opinions and purchase behavior of consumers. The panel is equipped to meet different research needs around product development, pricing strategies, test marketing strategies and ad concepts. Robust data quality is ensured through live monitoring of data quality, random telephonic back checks of registered panelists, digital fingerprinting, etc.
A large number of the current AbsolutData clients are already using IndiaSpeaks as their panel partner for gaining deeper insights into consumer behavior and trends.
For Consumers: Join IndiaSpeaks where consumers come together to shape and develop products and services through surveys launched by brand-owners.
Why IndiaSpeaks? Because YOU, the consumer, are paramount today! It is with this belief that we bring to you IndiaSpeaks, a platform to bring brand owners face to face with actual users, a platform to raise your voice and get acknowledged amongst influential consumers who are shaping future product and services. IndiaSpeaks empowers you to choose or change products or services in the Indian consumer market through your valuable feedback. How we do it? The panelists registered with IndiaSpeaks earn rewards for participating in the surveys. They are periodically informed about the surveys through email. On receiving an invite to participate in a survey, a panelist has to answer a short screener questionnaire which enables IndiaSpeaks to identify if the panelist matches the target audience criteria required for the survey. Once your responses to the survey have been captured, you will earn reward points that you can redeem.
For further details, please visit: http://www.indiaspeaks.net/
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