The Consumer Packaged Goods marketing landscape is rapidly changing. Companies are implementing Big Data, Artificial Intelligence (AI), and other advanced technologies just to keep pace with shifting consumer trends and needs. The constant need for refreshed social campaigns, packaging, product line innovation and fragmented retail channel programs, all add to the complexities.
To thrive, CPG marketers must connect with their customers directly while serving online and physical retail channels. Stay ahead of the curve with predictive analytics to forecast emerging trends and behavioral analytics to better target your promotions.