Brand Equity Market Research

In today’s competitive world, companies are increasingly focusing on improving Brand Awareness & Brand Image in order to gain competitive edge in the market place. During this process, they are constantly striving to assess performance of their brand & plug the gap areas that are imperative to increase the effectiveness of their product marketing & branding programs.

At AbsolutData, we help you analyze performance of your brand using Brand Equity Market Research. AbsolutData has a broad base experience of conducting Brand Equity studies focusing on understanding what motivates consumers to choose your brand over another. Using Brand Equity Market Research, we help you measure the awareness (recall and recognition) and brand image (the overall associations that the brand has) of your brand.

Adopting unique approach to measure Brand Equity, we can quantify and measure the value that customers perceive of your brand. We use free association tests and projective techniques to uncover the tangible and intangible attributes, attitudes, and intentions that determine the brand equity.  When conducting market research to measure brand equity, we use following components of brand equity:

• Awareness/usage of the client brand vis-ŕ-vis competitors
• Brand Image Associations
• Differentiating Strength (Perceived Difference) between competing brands
• Brand loyalty and switching likelihood
• Confidence
• Consideration of usage
• Attitudes toward the brand
• Competitive strengths/weaknesses

We deliver customized brand studies that provide direction, insight, and uncover opportunities to strengthen competitive position.

Brand Positioning Market Research

As a marketer, it is important to understand how your customers perceive your brand and your competitors’ brands. It is essential to understand your relative place among competitors in the mind of prospects and customers. To gain competitive edge, brand positioning must be true, unique, important to customers, beneficial for customers, and hard for competitors to imitate.

A company or brand that desires dominance must use the scientific approaches of market research to create the optimal positioning that will guide, focus and energize its long term advertising and marketing interventions

At AbsolutData, we use a scientific approach to address these issues by adopting Brand Positioning Market Research to help you:
1. Understand how your brand is perceived in the existing market place
2. Assess opportunity by exploring customer aspirations and identifying the positioning that are most compelling
3. Devise tailored messaging and communications strategies that effectively highlight the most salient aspects of the positioning

Brand Tracking Research

By utilizing complex analysis tools with years of market research experience, AbsolutData has developed a comprehensive approach that provides companies with a clear view of how consumers view their brand.

AbsolutData has a broad base experience of conducting brand assessment tracking studies for several clients. These studies are focused to
• Measure the underlying attitudinal drivers of brand success.
• Perform a SWOT analysis of brand position vs. key competitors.
• Track ad recall, brand awareness, brand image, and purchase preference over time.

At AbsolutData, we not only focus on Brand Tracking analysis but also help client to develop strategic actions required to enhance brand positioning and brand powers.