New product concept testing is critical before investing in the development. Concept Testing helps you determine which concept ideas are promising enough to be transformed into real products. Concept Testing help redefine ideas to arrive at a winning concept for a product or service aiding potential market acceptance.  

AbsolutData is a leading international marketing research firm with broad base experience in new product concept testing. At AbsolutData, we help execute the “Full Concept Test Cycle” in a unique 3 step approach -

Step 1: Concept Screening

* In this step AbsolutData will Pre-Screen all the possible concepts that have some potential of being researched
* AbsolutData uses advanced, efficient analytical techniques to screen and identify Concepts sufficiently promising to merit further consideration and development
* Some advanced analytics that we use are :
 - Max-Diff analysis
 - Multi-attribute preference (ASEMAP)


Step 2: Refine the Concept

* In this step we make changes to the Concept based on feedback, for further testing
* During this stage we perform Monadic tests where one concept is presented and an evaluation is requested, with no other specific product comparisons
* AbsolutData can also provide an Excel based interactive tool where the Concept features/attributes can be “mixed & matched” to see the impact on metrics like likeability, acceptance among customers and use that to refine concepts


Step 3: Concept Optimization

* In this stage AbsolutData compares the 3-4 selected Concepts from the previous stages amongst themselves and competition products
* In the final stage of the Concept evaluation process, AbsolutData again employs advanced analytics to identify the winning Concept/s that meets the company / brand goals
* Some advanced analytics that we use at this stage are :
  - Max-Diff analysis
  - Multi-attribute preference (ASEMAP)
  - Conjoint analysis

We can run any of the above stages individually or the “whole process” in totality with equal efficiency.