In every business the main focus are the customers. Whatever strategy the company make, the ultimate aim is to satisfy the customers by managing customer relationship. Customer relationship management is a process of attracting, maintaining and enhancing relationship with key parties – customers, suppliers and distributors in order to earn and retain their business.

AbsolutData’s research solutions for managing customer relationship can help you to take proactive measures to 

• Identify & acquire valuable customers 

• Identify customers at high risk of attrition and develop counter strategies to retain them

• Psychographic Segmentation based on Customers needs, wants & attitudes

• Demographic Segmentation based on customers’ age, gender, profession, etc.

• Behavioral Segmentation based on usage and transactional data

• “Steal” the best customers

• Response Model 

• Product Propensity Model

• Look-alike Model

• Database Marketing

• Campaign Execution

• Life Time Value Model

  - Profitable customer over product life cycle

  - Customers that may attrite

• Churn Profiling & Filtering

  - WHO – WHEN - WHY 

  - Customer attrition over customer life cycle

• Cross Sell / Up Sell

  - Improve product penetration 

  - Increase revenue/customer

  - Segmented cross sell/up-sell

• Add-On-Product Propensity

  - Most likely product that a customer is likely to purchase out of suite of products

• Bundling Strategies

• Contact Centre - Analytics for outbound and inbound calls

• Forecasting & Collection - Payment risks through the life of an account

• Fraud - Technical & subscription fraud using customer and transactional data

• Business Performance Reporting - Deliver key MIS for quick business decisions

• Effect of Different Marketing Drivers:

  - Marketing investments -- 4P’s on sales, other responses, and on each other

  - Advertising and Promotional campaign responses

  - Change in Branding and other surveys