Questionnaire is one of the most important instruments that offer an objective means of collecting information about people's knowledge, beliefs, attitudes, and behavior.

Over the past many years, AbsolutData has designed myriads of well structured questionnaire which not only provides valuable consumer information but also lays framework for actionable & robust research outcome.

At AbsolutData we have an extensive experience of designing questionnaire to assess Brand Awareness, Customer Satisfaction, Brand Perception, Employee Satisfaction, Market Segmentation, New product development, Concept testing, Advertisement testing & many more.

 

 

Our focus while designing a questionnaire is to clearly articulate business problem & translate this information into well structured battery of questions addressing research objective.

The key to getting the right response depends on the questions that are asked. AbsolutData has broad base experience and expertise in designing different types of questions in a questionnaire to address research objectives.

1. Closed End Questions

2. Open End Questions

3. Likert Questions

4. Rating Scale Questions

5. Leading Questions

6. Dichotomous Questions

7. Bipolar Questions

AbsolutData follows a unique approach for designing a questionnaire by adopting an iterative and collaborative approach. Partnering with client, through a series of reviews and revisions, we focus on developing a well structured questionnaire addressing client’s requirement & research objectives.