Leading US-based Credit Card Company wanted to know the optimal price & features for a newly launched version of an add-on product on their credit card

• 4 member AbsolutData team worked closely with client team for 2 months to deliver robust and actionable results
• AbsolutData delivered end to end solution from Questionnaire design to final reporting
• Conjoint analysis was done using various attributes and price points
  
• Importance of price for each respondent was calculated using Hierarchical Bayesian estimation
  
• Needs & preferences estimated from conjoint was used to segment customers
• In addition to pricing recommendation, report included optimal product recommendation & communication strategies for different segments
• Strict adherence to timelines & thorough QC process was key to success
  

• Client agreed to reduce price of add-on product
• Acquisition modeling to identify potential target customers was initiated