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  • The Age of AI-Enabled Market Research: M...
    July 26, 2017Webinar
    AI enabled market research is a step ahead into a collaborative world wherein it’s not just only about automation; it involves real intelligence and decision making capabilities. AI enabled Market Res...
  • Using Big Data to Manage Credit Risk- Pa...
    July 26, 2017Blog
    How did one company use Big Data to reduce payment defaults and improve revenue recognition?Credit risk management is a top priority for many financial companies, for both ROI and regulatory r...
  • Holding Big Data Back? You May be Fallin...
    July 20, 2017Blog
    Hint: It’s not technology. It’s us.“We have met the enemy and he is us.” Cartoonist Walt Kelly crafted this famous line for the American cartoon Pogo in 1970. But when we look at the adoption ...
  • Using Big Data to Manage Credit Risk Par...
    July 19, 2017Blog
    Can emerging technology help financial institutions cope with changing market conditions, regulations and consumer demands?It’s no secret that the past decade has been a rocky one, financiall...
  • It’s Tough to Be a Telecom Company, But ...
    July 13, 2017Blog
    Telecom operators are facing burgeoning technology, fierce competition, and a changing environment. How can Big Data give them an edge?Net neutrality. Increasing Over-The-Top traffic. Declinin...
  • Is AI Marketing's Newest Advancement or ...
    July 12, 2017Blog
    Artificial Intelligence is poised to become the next major disruptor in marketing. What does that mean for today's marketers?Remember when Big Data burst on the business scene? It was a disrup...
  • Facebook Marketing: A Marketer’s Dream, ...
    July 6, 2017Blog
    Finding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders.You've probably noticed that Facebook has become a big thing, especially for ...
  • How AI can Give Your Sales Team an Unfai...
    July 3, 2017Webinar
    Selling is a combination of Art and Science.To bring together the Art and Science of selling, AI can be leveraged as an enabler so that the challenge of more than 50% sales reps not achieving thei...
  • 4 Ways Self Learning Algorithms are Impa...
    June 29, 2017Blog
    What do push notifications, spam and your latest marketing campaign have in common? They're among the many things influenced by machine learning.Ask ten people to describe what a self-learning...
  • AI Can Make Everyone on Your Sales Team ...
    June 28, 2017Blog
    What's the difference between an average sales rep and a sales superstar? In the near future, it's going to be how well they use AI-enhanced tools.There has a been a lot of hype around Artific...
  • Three Ways Internet of Things (IOT) is C...
    June 22, 2017Blog
    What’s happens when IOT really hits the retail industry - panic, problems, or profits?Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, funct...
  • 4 Ways Hotels Can Benefit from Social Me...
    June 21, 2017Blog
    Social media is an indispensable part of the everyday communication strategy for organizations across the globe. It’s often seen as the heart of any marketing campaign. In the past decade, a massi...
  • IOT and Data Analytics: Coming to a Home...
    June 20, 2017Blog
    We’ve moved beyond wondering where Big Data analytics is heading. The future is happening right now in our businesses, in our cars and in many other areas.It's easy to pigeonhole data analyti...
  • Can an App Help Uncover the Psychology B...
    June 15, 2017Blog
    We all know there are mysterious internal motivations behind impulse buys. What if technology could help us understand them?Market researchers know a lot about what makes people purchase. Of c...
  • AI to Perform and Not Just Inform
    June 14, 2017Blog
    As the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future — and why Artificial Intelligence (AI) is the next disruptive technology.Digital dat...
  • The Big Impact of Big Data on Hotels and...
    June 13, 2017Blog
    Travel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition ...
  • Use AI to Improve Your Personalization a...
    May 24, 2017Webinar
    The overwhelming majority of consumers prefer personalized experiences when engaging with their favorite brands. Personalized experiences are not only very gratifying, but they satisfy two very import...
  • How Big Data is Changing the 4 Ps of Mar...
    May 10, 2017Blog
    By using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing.Sometimes we get really impressed...
  • Comfy or Creepy: Using Traveler Data is ...
    April 19, 2017Blog
    How to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies su...
  • When Wearables Meet Data analysis, Thing...
    April 18, 2017Blog
    Wearables are nearly everywhere.  What happens when the data these devices collect is analyzed?  What are the benefits?  What are the potential problems?Wearable technology is expected to be a...
  • How Technology is Productizing Market Re...
    March 28, 2017Blog
    How can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment?Market research is an art that helps businesses make wise and p...
  • Hyper Personalization is now Hyper Reali...
    March 28, 2017Blog
    Everything You Need to Know About AI-Enabled Personalization Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it wo...
  • A Little Book of Blogs
    March 8, 2017Blog
    This booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of indu...
  • How Location Based Marketing Impacts Onl...
    February 28, 2017Blog
    Location-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on…you guessed it: their ...
  • Comprehensive Guidance Through Recommend...
    February 22, 2017Blog
    Learn how two data-based methodologies — product recommendations and next best action guidance — can help steer your sales team to success.If predictive selling rests on four pillars — 360 deg...
  • Productization of Analytics
    February 16, 2017Blog
    The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade...
  • Lead Scoring and Comprehensive Guidance
    February 8, 2017Blog
    What should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post.In the last two posts we talked about the current state of ...
  • The Seven Essentials of AI-Based Predict...
    February 1, 2017Blog
    Having a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start crea...
  • For CPG Companies Facing Heat from 3G Ca...
    January 24, 2017Blog
    Walk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strate...
  • 8 Ways to Stay Ahead of Changes to the C...
    January 24, 2017Blog
    The role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, systems...
  • Most Promising New Data Technologies to ...
    January 5, 2017Blog
    With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet s...
  • Predictive Sales is Changing the Game
    January 4, 2017Blog
    You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very ...
  • How Big Data and the Internet of Things ...
    December 20, 2016Blog
    Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save.Big Data might be high tech, but it’s not j...
  • Actionable Customer Profiles and the Per...
    December 12, 2016Blog
    You have seven seconds to make clients want to do business with you. What will you say to grab their attention?Few things are more pressure-packed than the initial sales contact. Competition i...
  • Four Pillars of AI based Predictive Sell...
    December 8, 2016Webinar
    In this webinar, Titir Pal, Vice President at Absolutdata, and Rajat Narang, Associate Director at Absolutdata lead the foundation for moving into a Predictive Selling approach including real world ex...
  • How Key Customer Loyalty Drivers Have Ch...
    December 6, 2016Blog
    The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel gues...
  • How to Succeed at Lead Scoring in the Er...
    December 6, 2016Blog
    Traditionally, lead scoring has consisted of customer demographics and behavior analysis to identify the relative value of individual prospects. And while lead scoring today still incorporates par...
  • The Line Between Etailers and Retailers ...
    November 30, 2016Blog
    Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers.Th...
  • Customer Loyalty: 10 Ways to Create a Pr...
    November 22, 2016Blog
    Sure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat...
  • Never Send a Human to do a Machine's Job
    November 15, 2016Blog
    CPG companies have not been feeling the love in the past decade.In their heydays, they used to set the benchmark for analytics that other industries would follow. CPG companies used to be the ...
  • How CMOs Can Turn Analytics into their S...
    November 15, 2016Blog
    True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While...
  • The Return on Free Hotel Amenities: Meas...
    November 10, 2016Blog
    Adding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior?As w...
  • Five Tips for a Perfect Marriage of Sale...
    November 9, 2016Blog
    Just like any relationship, sales and marketing can have tough times. But by following these five tips, you can make sales and marketing live happily (and productively) ever after.Sales and ma...
  • Seven Ways Artificial Intelligence Is Ch...
    October 6, 2016Blog
    Artificial Intelligence (AI) has already made its mark in areas like technology and manufacturing. But it’s also changing how customers interact with brands.Technology has progressed by such l...
  • The Three-Pronged Approach to BI and Dat...
    October 6, 2016Blog
    You can have data without information, but you cannot have information without data. - Daniel Keys MoranData has become the engine oil for every company, and analytics the combustion engine. I...
  • Customer Experience: How to Leverage Dig...
    October 5, 2016Blog
    Competition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every w...
  • How to Resurrect a Dead Zombie Lead
    October 4, 2016Blog
    Every company has them: dead and dying sales leads that no one talks about. But you can bring these leads back to the land of the living (and buying).There’s a crowd that you never see. Just ...
  • 4 Reasons Your Business Needs Predictive...
    September 28, 2016Blog
    Predictive analytics usage is set for tremendous growth. In this blog, we’ll look at some of the top reasons why companies are bringing predictive selling into their sales technology lineup.Pr...
  • Free Hotel Amenities: The Good, the Bad,...
    September 22, 2016Blog
    Free amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a c...
  • The Surprising Links Between Pokémon Go ...
    September 21, 2016Blog
    For data crunchers, Pokémon Go isn't just the hottest gaming trend since Super Mario. It's a metaphor for what a great Business Intelligence program really needs.Unless you've spent the summer...
  • Want Predictive Analytics? You Need Dat...
    September 20, 2016Blog
    Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data har...
  • Five Ways to Get Personal with Your Mark...
    September 15, 2016Blog
    Personalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out.“Rig...
  • Four Keys to Unlocking the Power of Pred...
    September 14, 2016Blog
    By combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results.  Here’s what you need to know.Predictive selling combines yo...
  • How Hotels Use Big Data Analytics to Imp...
    September 8, 2016Blog
    Big Data isn’t just a future trend in the hotel world — it’s already helping hoteliers create a better customer experience and a more profitable business.For hotel owners and managers, busines...
  • Hyperpersonalize Your Campaigns in Five ...
    July 28, 2016Blog
    Hyperpersonalization can turn a sales possibility into a great big YES.  Here’s how you can hyperpersonalize your campaigns in five easy steps.Imagine that you’re a 23-year-old single guy, hea...
  • Why You Need to Be a Digital Pacesetter ...
    July 21, 2016Blog
    To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace.It’s up to the CEO to create steady, predictable financial growth. M...
  • Price Pack Architecture for the Digital ...
    July 12, 2016Blog
    In the past, designing a good price pack was usually a strong point for manufacturers. Minimizing cross-channel cannibalization and maximizing market share was comparatively easy -- that is, when ...
  • Don’t Let a Good Concept Test Go Bad
    June 28, 2016Blog
    Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks.Suppose you have a hot product idea.  What’s the best way to see how it will be ...
  • How Big Data Gave One Retailer Big Predi...
    June 23, 2016Blog
    Can Big Data identify every targetable household in the US? Absolutely.A nationwide manufacturer and retailer has a unique problem:  they have a really, really big area to cover. Our clients (...
  • SKIM/Sawtooth Conference 2016 - A Day Fu...
    June 13, 2016Blog
    Recently, I had the privilege of presenting a paper at the SKIM/Sawtooth Software European Conference and Training Event. This was my first speaking opportunity at a European conference, so I took car...
  • What does ‘Personalization’ Mean to You?...
    June 9, 2016Blog
    How would you define personalization? Is it a quarter-end campaign? A series of campaigns? A piece of software? An idea? A philosophy to live by?Nearly all CMOs define and follow a different v...
  • How Retailers Can Harness the True Poten...
    June 2, 2016Blog
    Big Data might seem like it’s primarily a numbers-crunching activity, and one that is primarily geared to marketing.  That couldn’t be further from the truth:  data analytics can be applied at nea...
  • Time to hyper-personalize- Build Loyal C...
    May 12, 2016Blog
    As customer expectation change, can Big Data help you keep your customers happy? A new technique known as hyper-personalization says it can.Imagine this: During your lunch break, you’re scroll...
  • What Retailers Need to Know About In-Sto...
    April 21, 2016Blog
    What Retailers Need to Know About In-Store AnalyticsIn the hyper-competitive retail market, in-store analytics is gaining traction. And for obvious reasons: it helps retailers keep a close eye...
  • Where Is Big Data Heading in 2016?
    April 14, 2016Blog
    Look for these trends to come to Big Data analytics in 2016.When it comes to Big Data trends, it seems that everyone has an opinion.  Want to see if your favorite aspect of this technology is ...
  • Multiple Anchors in MaxDiff: Solving th...
    April 12, 2016Blog
    Previously, we gave you a bit of a teaser in our post, Using Anchoring to Make MaxDiff Stronger. We wanted to tell you a little more about what led to the “how we got three buckets for 80 attribut...
  • Big Data’s Role in Marketing to Millenni...
    April 7, 2016Blog
    It’s not news that Millennials love their technology.  But how is this shaping the future of marketing?  And what role does Big Data play?Big Data and Millennials are two terms that get thrown...
  • 360 Degree Customer View
    April 5, 2016Whitepaper
    How segmentation can be optimally used by marketers to reach out more effectively to the consumers. The paper describes how better understanding of customers can help improve the match between benefit...
  • Can Big Data Be Humanized?
    March 31, 2016Blog
    Is big data, with its innumerable data points and previously undreamt-of processing power, all it’s supposed to be? Or are we missing the forest for the trees?These are the issues presented in...
  • Using Anchoring to Make MaxDiff Stronger
    March 31, 2016Blog
    In our last post, we left you with some thoughts about getting better MaxDiff results by using one of its variants. Today, we’ll discuss anchored MaxDiff – one of the improvements to the MaxDiff t...
  • Marketing Mix Modeling In Data Deficient...
    March 23, 2016Whitepaper
    The value of using marketing mix modeling in a data-deficient environment. Similar to many other marketing analytics techniques, market mix & portfolio optimization is also a mixture of art, science &...
  • MaxDiff: Re-Inventing Ways to Capture Cu...
    March 15, 2016Blog
    What is MaxDiff, and why is it such an important tool in capturing customer preferences? That’s what we answer in this, our first of a series of posts on MaxDiff.In any given business scenario...
  • How Can You Get Business Value from Hado...
    March 15, 2016Blog
    Hadoop is not a stranger.  Most of us at least know that it’s a big data framework, and that it has a lot of potential.  A 2015 study by Gartner shows that 26% of responders have already started using...
  • Derive Insights From The New Age Consume...
    March 10, 2016Whitepaper
    How to effectively increase respondent engagement and participation to get views from the Indian consumer. While the debate and the opportunities around the questions posed are many, this paper focuse...
  • Your 2016 Big Data Journey: How Data Ana...
    March 3, 2016Blog
    This is the final article in our series about big data analytics, and it answers the most important question of all: What impact will data analytics have on how we make decisions?The question ...
  • Quantification of Real Time Brand Advoca...
    March 2, 2016Whitepaper
    Social Net Advocacy (SNA) was used for sentiment analysis and quantification of real time brand advocacy throughout the customer journey. Social media marketing propagates the need of trend analysis t...
  • Your 2016 Big Data Journey: Managing Dat...
    February 25, 2016Blog
    Are you planning on making 2016 your big data analytics breakthrough year? Then this series is for you. We've already discussed some of the fundamentals of data analytics and the technology behind...
  • Enterprise Forecasting: How Analytics Al...
    February 25, 2016Webinar
    In this webinar, our CPG experts share how successful demand-driven companies are approaching consumption forecasting and the demand-planning process.Key takeaways from this webinar include:Bringi...
  • The Problem With Consumption Demand Fore...
    February 23, 2016Blog
    There are many areas where businesspeople wish they had the proverbial crystal ball to foretell the future. Forecasting consumption demand is one of the trickiest of these areas.Given the size...
  • Cognitive Analytics and the Next Interne...
    February 18, 2016Blog
    Big data analytics and the Internet of Things are still relative newcomers. Given how quickly technology moves, though, it’s not surprising that their next incarnations are already being talked ab...
  • 5 Social Media Listening Tips and Advant...
    February 11, 2016Blog
    Market Research has evolved, propelled largely by the development of technology, the proliferation of data and a broader consumer reach. The shift from stores to online shops and the social media ...
  • Sports Advertising Analytics In India
    February 10, 2016Whitepaper
    Measuring the impact of advertising investments on brand equity during a sporting season, specifically, the Cricket season for the Indian Premier League. The main objective of this paper is to discuss...
  • Your 2016 Big Data Journey: Understandin...
    February 4, 2016Blog
    Is 2016 the year you get serious about starting your organization’s Big Data journey?  Then this is a must-read series.  Our first post discussed three approaches to Big Data implementation; in th...
  • Your 2016 Big Data Journey: Three Ways t...
    January 28, 2016Blog
    Do you want to map out your implementation of Big Data analytics? What benefits will this bring to your organization? And what potential challenges should you be aware of? In this series, we’ll sh...
  • How to Use Big Data to Get a 360 View of...
    January 27, 2016Blog
    Big Data and analytics have been changing how organizations make decisions.  With more information being available about customers’ needs and preferences, it’s imperative to form a complete, 360-d...
  • How to Mend the Big Data Skill Gap in 20...
    January 20, 2016Blog
    In the coming year, Big Data technology will continue to be the Big thing for business. Experts estimate the amount of data some companies hold could be worth $8 trillion or more. Access to such a...
  • The End of Simple Conjoint Analysis
    January 12, 2016Whitepaper
    Results comparing Adaptive Choice-Based Conjoint (ACBC) versus the traditional Choice-Based Conjoint (CBC) procedures. ACBC is a new approach to preference modeling that leverages the best aspects of ...
  • Taking Social Media Beyond The Buzz
    January 7, 2016Whitepaper
    Assessment of the reach and efficacy of a brand’s Facebook community page in driving brand engagement including brand salience, consideration and trial. By following such research methodologies, marke...
  • Data Monetization: The Next Travel Indus...
    December 22, 2015Blog
    At first, AirBnB was a way to make rent. In 2007, founders Brian Chelsky and Joe Gebbia couldn’t afford already-skyrocketing San Francisco prices, and set up three airbeds on the floor. Instead of s...
  • Why You Can No Longer Afford to Ignore S...
    December 21, 2015Blog
    where a customer chooses to complete their purchase that matters.  It’s how they get there.No one will debate that social media is an important part of modern marketing.  What might surprise s...
  • Transformation Through Analytics
    December 10, 2015Whitepaper
    Thought leaders across multiple industries were surveyed with the goal of understanding the current status of analytics in their organizations. The survey results show that traditional data sources st...
  • Big Data 2016: From Strategy to Implemen...
    December 10, 2015Webinar
    In this webinar, our Big Data experts examine how to continue to master your data to deliver decisions – a holistic approach that delivers tactically while preserving the strategy.This webinar talks a...
  • Making Conjoint Mobile
    December 9, 2015Whitepaper
    Some mobile approaches for conducting choice based conjoint or its equivalent on the mobile platform. This paper highlights the challenges of conducting conjoint (specifically adapted to mobile platfo...
  • 5 Steps to Take Before You Invest in Big...
    December 8, 2015Blog
    There’s a lot of interest being displayed in Big Data right now. As much as businesses are attracted to its rewards, though, there is also some uncertainty involved in its implementation. How can Bi...
  • NAVIK Converter 2.0: Your Campaign Champ...
    November 17, 2015Blog
    Traditionally, marketing campaigns have been based on past campaign response data agnostic of customer preference and/or behavior. In today’s digital age, there is a wealth of usage and attitude data ...
  • Impact Of New Technology On Data Integri...
    November 15, 2015Whitepaper
    How combining voice, location and time tracking is an almost failsafe way to prevent cheating the system during face-to-face interviews. Application of GPS to F2F interviews enables the combination of...
  • Conjoint Analysis In HR Recruitment
    October 21, 2015Whitepaper
    How to implement conjoint in HR recruitment to get a better mix of candidates for job roles--An Absolutdata example. It helps in identifying the combination of multiple attributes of a job opportunity...
  • Three Concept Testing Pitfalls You Must ...
    October 15, 2015Blog
    Concept tests aren’t something we’d encourage you to skip. After all, it’s imperative to know how your target audience might react to a new or improved product before you spend tons of money launching...
  • Are Your Datasets Really Supporting Your...
    October 13, 2015Blog
    Today’s businesses generate an enormous amount of data simply by performing their normal operations. It’s coming in from a number of departments: sales, product development, admin, IT, marketing, fina...
  • What William Faulkner Knew About Concept...
    October 1, 2015Blog
    “In writing … kill all your darlings.” Even when you know this oft-quoted William Faulkner snippet doesn’t really refer to concept testing, it’s still frankly terrifying. We don’t want to kill ideas t...
  • Are Multi-Brand Loyalty Programs Right f...
    September 23, 2015Blog
    On the face of it, a multi-brand loyalty program seems like a win-win situation. The companies involved benefit from a bigger base of potential customers. And, from an analytics standpoint, any lo...
  • A Pre-Flight Checklist for Your Next Con...
    September 10, 2015Blog
    How is concept testing like flying an airplane?  It’s all about the checklist. Concept testing is a powerful yet simple market research technique. It has also become quite standardized, with minimal ...
  • Signs Your Business is Ready for Concept...
    August 27, 2015Blog
    Life can be hectic for an Insights Manager —and that’s an understatement. On any given day, you’re probably juggling a million different tasks, from leading research projects to managing product launc...
  • NAVIK Concept Test - 30 Minute Intro Ses...
    August 17, 2015Webinar
    In this webinar, our product experts share a 30 minute introductory demo of NAVIK Concept Test, the new tool that automates concept testing for brand managers, product managers, and market researchers...
  • Fast and Furious: Testing New Ideas, at ...
    July 23, 2015Blog
    Oh my product! I carry you in my thoughts I often wonder if you’re ready for the world This world, is a tough place to be Oh my product! Is it time? Is it time to be? Don’t worry. I will nurture...
  • Can Big Data Predict Buying Habits for t...
    July 20, 2015Blog
    This is Big Data at its best. Is it possible to identify every targetable household in the US? Absolutdata teamed up with a client in the fashion retail business to do just that.Our client had...
  • Seven Questions You Must Answer Before S...
    July 8, 2015Blog
    Once dismissed as a simplistic study, concept research is a tool that's as powerful as it is necessary. But it only works when you do your homework."Give me the freedom of a tight brief!"This ...
  • Introducing NAVIK Concept Test: The New...
    June 1, 2015Blog
    Concept testing is a powerful tool. Used properly, it guides innovation and accelerates business growth. However, if the process behind concept testing can’t keep up with today’s fast-paced market, te...
  • Target Profit with Intelligent Pricing
    May 21, 2015Webinar
    In this webinar, our CPG experts share the new integrated approach to optimize your Price / Pack Architecture.This webinar talks about:What price customers are willing to pay for pack sizes What ...
  • To Launch or Not to Launch
    May 15, 2015Blog
    How a Good Concept Test could go BadOne week has passed since Alex decided to employ concept testing to determine if his product idea would be celebrated by the market or tossed in the bin marked ...
  • Design optimal Price Packs for the moder...
    May 14, 2015Blog
    Manufacturers were traditionally strong in developing price packs combinations successfully to minimize cannibalization across channels and maximize market share. However, there have been fundamental ...
  • How can Analytics help CPG companies in ...
    May 6, 2015Blog
    No one will argue that there are challenges that come with emerging markets. Are there solutions as well? Yes. CPG Analytics is proving to be a great tool for understanding developing markets. CPG...
  • SaaS firms – Ditch the one-night-stands!...
    May 1, 2015Blog
    SaaS companies have a problem, and its people like me. Free users who are afraid of a commitment to a paid account.Let me explain. I love Dropbox. I am a Dropbox power user - I save a lot of m...
  • Target Better, Using Psychographic Segme...
    April 29, 2015Blog
    Travel, Leisure and Hospitality firms have been using Psychographic segmentation for a long time - especially in the US.Harrah's used it in the past - to determine drivers of people's behavior (Ch...
  • 10 Tips to use Analytics for a World Cla...
    April 22, 2015Blog
    "I'm very loyal; I hold loyalty cards from five different Hotel brands!" This is a common pain observed by loyalty program managers in retail, travel, hospitality and myriad other businesses. Whil...
  • Cracking The Conversion Code
    April 21, 2015Blog
    As a Digital Subscription business, your focus is on converting free and free-trial customers to paid subscribers. Are you satisfied with your current business metrics? Wonder how to improve?R...
  • Concept Tests: The woes and throes!
    April 17, 2015Blog
    It was late afternoon. Streaks of golden sunrays beamed through the glass window of the corner office and brightened up the grand mahogany table. Behind it stood Alex - fidgeting every now and the...
  • 5 Steps to Improve Collaboration in the ...
    April 14, 2015Blog
    Tom is a young, smart new member in the Revenue Management team of a large Hospitality chain.He walks up to his manager, John, and asks "Don't you think we should be talking more to the Promot...
  • 4 Hacks for the Digital-Age CMO
    April 10, 2015Blog
    The CEO aims at providing steady, predictable financial growth – as per the demands of the Board or the Investment Community. The “Management guidance” – prediction and execution – is as critical ...
  • 4 Growth-hacks for B2B Subscription Busi...
    March 27, 2015Blog
    Here is the universal and well acknowledged truth - Digital subscription, or SaaS firms need to focus on conversion - be they B2B or B2C (or both, e.g. Dropbox).The B2B firms face some unique ...
  • Why the Nordstrom Omnichannel strategy w...
    March 16, 2015Blog
    In a previous article, Omnichannel is Dead; Long live the Omnichannel, I shared my view that an effective Omnichannel strategy should focus on the complete customer experience, not on individual t...
  • Driving Success through Data Collaborati...
    March 12, 2015Webinar
    In this webinar, our hospitality experts examine how collaboration across departments and organized integration of seemingly disparate data sources can help you increase revenue.
  • Reverse your ABCD for Omni-Channel Succe...
    March 10, 2015Blog
    The retail world presents a landscape that's changing rapidly. Not long ago, multi-channel marketing was the catchphrase of the day. Now, it's omni-channel marketing: a way to market your brand se...
  • Have Emerging Markets Delivered?
    March 5, 2015Blog
    Ramakrishnan M (Associate Director – Absolutdata) talks to Imran Saeed (CPG Leader and Director – Analytics at Absolutdata) about trends in CPG Industry, Emerging MarketsRam (Ramakrishnan M): ...
  • 5 Challenges faced by CPG Players in Eme...
    March 2, 2015Blog
    "We have great hopes for our emerging markets.... if you look at our performance in India and Brazil and China.... starting to come back, they will be a critical piece of our performance in 2015..." ...
  • Four Steps to Customer 360 Nirvana
    February 26, 2015Blog
    We have been discussing the Customer 360 framework for a while. You can refer to our earlier write-ups here and here. Once you have understood the need for a comprehensive view of the customer, t...
  • Use Category Maturity to Grow Smarter
    February 20, 2015Blog
    In our previous blog post, we talked about the challenges faced by Marketing Leaders in leveraging lessons from comparable (and similarly evolving) markets. We also introduced the concept of the “...
  • Lead Scoring is not enough!!!
    February 12, 2015Blog
    Enough has been written about the importance of conversion rates in the Subscription / SaaS space. Some of the interesting write-ups have been published on OpenView  and SaaStr.Firms are consc...
  • The smart CEO’s guide to improving busin...
    January 29, 2015Blog
    You are part of the C-Suite at a large CPG player. You understand and appreciate that you need to be analytics-driven with your decision-making. Over a period, your firm has already spent a lot of...
  • Completing the circle: Driving REVPAR th...
    January 22, 2015Blog
    Let us connect the thread from where we left off in our last blog and introduce you to the concept of Customer 270. {For more details, refer here} What is Customer 270? Simply put, Customer 270 is a...
  • Omnichannel is Dead; Long live the Omnic...
    January 20, 2015Blog
    I recently attended a meet-up “Hive Big Data Think Tank”. I attend such meet-ups frequently in the Bay Area, meeting up interesting people and picking up something new. This time was no different....
  • What can Hospitality Industry learn from...
    January 19, 2015Blog
    Read the idea behind the thought provoking presentation made by Absolutdata at the Cornell Hospitality Event. Ever wondered what the Obama presidential campaign had in it for the hospitality indus...
  • Conversion Engineering: From art to scie...
    January 16, 2015Blog
     A typical SaaS/subscription business which offers a freemium/free-trial option to the user and waits for them to convert into a paid subscriber. The length and type of trajectory that char...
  • Simple steps to optimizing spend across ...
    January 8, 2015Blog
    John was frustrated.He was reviewing the Marketing plans submitted by his Managers across the different Markets that came under his purview. With margins already under pressure, he wanted to ...
  • What does no one in the hospitality indu...
    December 16, 2014Blog
    A 360 degree view of their guests It’s said that the first step to solving a problem is acknowledging it. So, let’s begin there. Yes, it’s true.No hotel chain, airline or other travel and ho...
  • What CPG marketers can do now to quiet t...
    December 11, 2014Blog
    The lives of managers and leaders in fast-moving consumer goods organizations seems to be riddled with data, and that is not from one source or their own business function. Round the clock a lot of ha...
  • Calling a halt to the retail/etail feud
    December 3, 2014Blog
    Online Sales – Reality Check There is a lot of hype around e-commerce, the heralding of the digital era and so-called apocalyptic end of the brick-and-mortar stores. Let us scratch beneath the surf...
  • Driving Non Room Revenue by understandin...
    October 10, 2014Blog
    Welcome to the world of Non-Room Revenue Managers. Once shunted to the sidelines, as having limited potential towards the topline, senior decision makers are now realizing that this avenue is not only...
  • Making Conjoint Mobile
    September 26, 2014Blog
    Adapting Conjoint To The Mobile Phenomenon AbstractWith “smart” devices like smartphones and tablets integrating the “smartness” of personal computers, mobiles and other viewing media...
  • Quantification of Real-Time Brand Advoca...
    September 18, 2014Blog
    Synopsis of Proposed PaperMRSI 21st Annual Market Research Seminar Abhishek SanwaliyaSenior Analyst, CRMAbsolutdata Inc., India Anurag SrivastavaSenior Analys...
  • Marketing Effectiveness In Hospitality –...
    September 10, 2014Blog
    The Most Responsive Guests will NOT deliver the Highest PayoffTHE BELIEF As marketers, we love our most responsive and loyal guests. The problem is – love is blind! We believe that there is a di...
  • Conversion Activities – The building blo...
    September 9, 2014Blog
    What are Conversion Activities? Who are my customers? What are they doing on my platform? Are they using my cool new feature? Do they feel satisfied every time they log in?Marketers and Customer...
  • When Less Is More : Focusing On The Pers...
    September 1, 2014Blog
    Typically promotions are targeted at guests who are more likely to respond to promotions, however, this does not consider whether the guest would have made the booking even without the promotion. With...
  • Focusing on the Persuadable Guest - An a...
    August 22, 2014Blog
    Focusing on the Persuadable Guest - An approach to enhance Promotion Effectiveness in HospitalityFrom the Hospitality Solutions Team @ Absolutdata Travel and Hospitality Service Providers ...
  • Freemium to Premium
    August 20, 2014Blog
    Over the past decade, "freemium"—a combination of "free" and "premium"—has become the dominant business model among Saas start-ups and smart phone app developers. Users get basic features at no cost, ...
  • SaaS Challenge – Converting FREE users t...
    August 15, 2014Blog
    SaaS companies have done a great job of acquiring sign-ups. However, most of them are finding it a challenge to convert these free users to paying customers. Predictive Analytics can significantly inc...