New Delhi, Monday, October 6, 2008:

Anil Kaul, Co-Founder & CEO, AbsolutData Research & Analytics, was invited to be the chairperson of the two day seminar on Mapping Customer Intelligence-Know thy Customer held on 25 -26 September in Mumbai. The panel of speakers comprised of distinguished corporate decision makers and the seminar was attended by several delegates from leading organizations across sectors like Telecom, IT, Retail, Financial services, Airlines etc. The event commenced with a welcome address by Anil.

Day Two of the seminar began with Anil addressing the attendees on using Advanced Analytics to Enhance Customer Intelligence in which he explained how advanced analytics is a must to develop a deeper understanding of customers leading to successful marketing strategies. He also shared valuable insights on how companies have successfully leveraged Analytical techniques to win and sustain competitive advantage in the global market place.

Talking about the seminar, Anil said, “The conference was a great opportunity to learn how leading companies in India are leveraging consumer insights to be more effective marketers. It also gave me an opportunity to share AbsolutData's market leading experience in developing actionable insights using advanced analytics”.

The seminar was an effective platform to understand how to maximize the value gained from customer data using CI strategies, analyze the range of problems surrounding the way in which data is collected and highlight the importance of analyzing customer data to shape and drive strategic marketing decisions.

About AbsolutData Research and Analytics

AbsolutData Research & Analytics is a professional service firm that provides consulting-oriented Advanced Analytics and Market Research services to its global clients. It helps its clients maintain and augment their market position by delivering enhanced value through a combination of significant cost savings, superior talent, process excellence and innovation. The leadership team comprises of professionals with deep experience in consulting, brand management and quantitative methods in companies such as McKinsey & Co., Kraft Foods, Mitsubishi, Infosys, Citigroup and GE. It has staff strength of 160+ professionals across various offices. AbsolutData clients include the world’s top three consulting companies, the largest food company in the US, a leading global bank, the largest auto manufacturer, a leading credit card issuer, leading retailers, four of the top 20 market research companies and a number of technology and software leaders.

AbsolutData is headquartered in the San Francisco Bay Area in California with offices in Miami, Los Angeles & New Delhi.

For further information, please log on to: www.absolutdata.com

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