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Thursday, 22 November 2007
AbsolutData CEO Invited to The Exclusive ‘Practice And Impact Of Marketing Science Conference’ At Wharton
Anil Kaul, CEO of AbsolutData Research and Analytics, was invited very recently to participate in “The Practice and Impact of Marketing Science 2007 conference held at the Wharton School, Philadelphia, PA”. This, by-invitation only conference was limited to a small and exclusive gathering of only 50 marketing professionals and 50 academicians, all leaders in their respective fields. The attendees were from Universities such as Wharton, University of Chicago, MIT, Stanford and UCLA and represented companies such as Coca Cola, Colgate Palmolive, Avon, General Motors and Capital One.
Speaking about the conference, Anil said, “The conference has provided me a valuable opportunity to get up to date with the latest issues and techniques in Marketing Science. I found the various discussions invigorating and fruitful. The learning from this conference will help AbsolutData focus on issues that are most pertinent to marketers’ world over.”
The objective of the conference is to bring together and align emerging marketing science approaches to real marketing problems with marketing actions in fast-changing competitive landscapes. This year’s discussions were around topics such as Brand Equity Measurement and Management, Customer Lifetime Value Models and Measurements, Community/Network Marketing Issues, Revenue Management and Dynamic Pricing, Implementing Marketing Science and Rocket Science Retailing.
This conference was organized by INFORMS in association with Marketing Science Institute (MSI), Institute for the Study of Business Markets (ISBM) and American Marketing Association (AMA). INFORMS, or Institute for Operations Research and the Management Sciences is an international society for practitioners in the fields of operations research and management science. It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Institute of Management Sciences (TIMS).
About AbsolutData Research and Analytics
AbsolutData Research & Analytics is a professional service firm that provides consulting-oriented Advanced Analytics and Market Research services to its global clients. It helps its clients maintain and augment their market position by delivering enhanced value through a combination of significant cost savings, superior talent, process excellence and innovation. The leadership team comprises of professionals with deep experience in consulting, brand management and quantitative methods in companies such as McKinsey & Co., Kraft Foods, Mitsubishi and GE. It has staff strength of over 150 professionals across various offices. AbsolutData clients include the world’s top three consulting companies, the largest food company in the US, a leading credit card issuer, leading retailers, four of the top 20 market research companies and a number of technology and software leaders.
AbsolutData is headquartered in the San Francisco Bay Area in California and has operations located in New Delhi, India.
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