AbsolutData Research & Analytics, a leading global consulting-oriented Market Research and Marketing Analytics firm, recently announced their India Launch during a seminar organized by them on “Winning with Analytics” by the world renowned Guru of Analytics, Prof. Thomas H. Davenport in New Delhi followed by the seminar on “Mapping Customer Intelligence- Know Thy Customer” held in Mumbai which was chaired by Anil Kaul, CEO, AbsolutData Research & Analytics. Both events saw the presence of many distinguished corporate decision makers from leading organizations across the country.

AbsolutData has emerged a leader in this space, recognition of this fact coming in the form of the "Emerging Company of the Year 2008" award at the DLF Indiatimes BPO Industry Awards held recently. The company has successfully been able to re-engineer the way research gets done, utilizing a consulting based approach and innovative application of techniques ranging from cutting edge statistical tools to new ways of collecting data through online research panels. Now AbsolutData plans to offer such high end services that are currently on offer only to its overseas clients, to firms in India as well. Over the next couple of years this space is expected to see a tremendous amount of interest and growth, as companies realize benefits of applying such expertise to their operations.

In order to consolidate its position as the leading provider of Marketing Analytics and Advanced Market Research to clients here, the company has already invested nearly Rs.3 Crores for talent acquisition and ramping up the infrastructure and analytical tools, etc. India based clients will now have access to a pool of over 170 professionals who are highly experienced in creating customized marketing solutions for a wide range of business decisions, making it one of the largest market research and analytics teams in the country. AbsolutData has launched ‘IndiaSpeaks’- a proprietary online panel which is expected to revolutionize the way market research data is collected. The company is mainly focusing on servicing clients in sectors such as FMCG, Retail, Technology, Telecom and Financial Services.