New Delhi, Friday, October 3, 2008:

AbsolutData Research & Analytics, world’s leading consulting oriented marketing research and analytics firm recently participated in the 61st ESOMAR Congress, a four day long event held from September 22nd - 25th in Montreal, Canada. ESOMAR is the world organization for enabling better research into markets, consumers and societies worldwide. This annual Congress is a highly prestigious event attended by research professionals and top marketing executives from around the world.

AbsolutData participated as an exhibitor at the Congress and showcased a wide range of services and high end capabilities to a top-drawer audience. On September 23rd, AbsolutData had a company presentation during which Dr. Anil Kaul, Co-Founder & CEO, AbsolutData Research and Analytics, delivered a talk on “Flat World Analytics”.

The presentation highlighted the importance of leveraging global analytical resources for generating marketing insights more efficiently. He shared how AbsolutData has been able to deliver better marketing insights faster and cheaper. The presentation also detailed the factors that are driving this trend. Speaking about the event, Mr. Anil Kaul said, “AbsolutData is a pioneer in delivering Flat World Analytics and we have, firsthand, seen the impact such analytics have on client organizations. I believe this is a structural change that will completely change how marketing insights are delivered over the next 10 years.”

About AbsolutData Research and Analytics

AbsolutData Research & Analytics is a professional service firm that provides consulting-oriented Advanced Analytics and Market Research services to its global clients. It helps its clients maintain and augment their market position by delivering enhanced value through a combination of significant cost savings, superior talent, process excellence and innovation. The leadership team comprises of professionals with deep experience in consulting, brand management and quantitative methods in companies such as McKinsey & Co., Kraft Foods, Mitsubishi, Infosys, Citigroup and GE. It has staff strength of 160+ professionals across various offices. AbsolutData clients include the world’s top three consulting companies, the largest food company in the US, a leading global bank, the largest auto manufacturer, a leading credit card issuer, leading retailers, four of the top 20 market research companies and a number of technology and software leaders.

AbsolutData is headquartered in the San Francisco Bay Area in California with offices in Miami, Los Angeles & New Delhi.

For further information, please log on to: www.absolutdata.com

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