New Delhi, Wednesday, February 27, 2008:

AbsolutData Strengthens US Team with Appointment of New Executives

AbsolutData Research and Analytics, a global Consulting-oriented Marketing Analytics and Research firm, announced today that it has significantly strengthened its US executive team with the addition of senior industry experts. These senior executives, each with more than 15 years experience in the Marketing Research and Analytics industry will play a critical role in the next phase of significant market expansion for AbsolutData.

JR Bult, PhD from University of Groningen, Netherlands, has joined as Senior Vice President, Analytics. Jim Huttenberger and Todd Milligan have joined as Directors, Client Development.  With  these new additions, AbsolutData has also expanded presence across three critical US markets, with  JR representing  the company from Miami, Florida,  Jim from  Los Angeles,  California  and Todd from  San Francisco,  California.  

JR Bult steps into the role of Sr. VP, Analytics, with 18 years of best-in-class experience in marketing strategy, marketing analytics, database marketing, and market research. His work spans a wide range of industries including financial services, automotive, travel and tourism, CPG, telecom, computer, retail, and pharmaceuticals. Over the past years, he has made instrumental contributions and won numerous awards in the field of CRM/Direct Marketing. Besides, he also has the distinction of publishing several articles in leading industry journals and being invited as a speaker at many academic and industry conferences. Prior to AbsolutData, JR worked at Monitor Consulting, Digitas and Wunderman. At different times in his career, he has worked for prestigious clients like American Express, MasterCard, GM, P&G, Coca Cola, and AT&T.

Todd comes to AbsolutData with over 15 years of experience in building collaborative relationships across a broad base of clients and industries. He has a strong grasp on various market research tools and processes, including syndicated data, merchandising systems and consumer data. Immediately before joining AbsolutData, Todd served as Director, Business Development at Nielsen for where he was accountable for targeting, communication, negotiation, sell-in & implementation of long-term partnership agreements for all mid to large size Prospects in the Western United States.

During a career spanning over 20 years, Jim has extensively assisting Fortune 500 companies better understand how to address a variety of challenging business issues through insightful and actionable market research.  He has a strong background in a variety of research issues including Customer Satisfaction/Loyalty, Brand Equity and Positioning, and New Product Development and Concept Testing and has added significant value in the areas of market research, marketing consulting and client development across industries like Financial Services, Automotive, Retail, Consumer Packaged Goods, Healthcare, and Travel/Hospitality. Before joining AbsolutData, Jim has worked for several global market research companies, such as Morpace International, MARC Research, TNS/Intersearch, and Opinion Research Corporation.  

“We are delighted to have industry stalwarts like JR, Todd and Jim join us at AbsolutData. This will ensure that AbsolutData continues its progress towards becoming a leading player in the research and analytics field. I am looking forward to offering a range of innovative and efficient solutions for our rapidly growing clientele and the presence of strong leaders at the helm will ensure that we do so,” said Dr Anil Kaul, Founder and CEO, AbsolutData Research and Analytics.  “Jim has a solid background in Marketing Research, Consulting and Client Development and would be responsible for establishing new client relationships and building variety of industry practices with clients while Todd is leading business development efforts with a focus on Analytics. JR Bult would lead our initiatives to provide value added data driven marketing solutions to the different clients around the world,” adds Anil.  

About AbsolutData Research and Analytics

AbsolutData Research & Analytics is a professional services firm that provides consulting-oriented Advanced Analytics and Market Research services to its global clients. It helps its clients maintain and augment their market position by delivering enhanced value through a combination of significant cost savings, superior talent, process excellence and innovation. The leadership team comprises of professionals with deep experience in consulting, brand management and quantitative methods in companies such as McKinsey & Co., Kraft Foods, Monitor, AC Nielsen, Mitsubishi and GE.  It has staff strength of over 170 + professionals across various offices. AbsolutData clients include the world’s top three consulting companies, the largest food company in the US, the leading US auto manufacturer, a leading credit card issuer, leading retailers, and a number of top 20 market research companies and technology and software leaders.

AbsolutData is headquartered in the San Francisco Bay Area in California with sales offices in Los Angeles and Miami, and a delivery center in New Delhi, India.

For further information, log on to www.absolutdata.com

Media Contacts:

Ekta Dokania                                                            Kavita Kapoor                                 
AbsolutData Research and Analytics                          Grey Cell Public +Relations
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