This week’s travel startup watch looks at emerging companies that are creating products that try to make the backend operations at hotels run more efficiently, while simultaneously collecting big data needed to grow revenues and increase guest satisfaction.

>>Absoludata is an analytics provider for hotels offering products for customer and marketing analytics, market research, and gathering big data to visualizie it. To those points, two of the company’s goals are helping hotels increasing non-room revenue and determining what’s the right mix of digital and traditional media investments for them.