With the Big App Shopping sale in March this year, Flipkart bid adieu to its mobile website. Fashion major Myntra, which has already shut down its mobile website, is contemplating ditching the browser-based shopping altogether. Having an app is not just de rigueur now, e-commerce firms are actively pushing consumers to their apps and encouraging them to buy through them with attractive discounts and deals. From Amazon’s Appiness Day in November 2014 to Myntra’s Binge Weekend Sale and Snapdeal’s App Fest in February, it’s raining offers on mobile apps.
