With the festive season starting off with Ganesh Chaturthi, Navratra and Durga Puja, retailers are eyeing to grab the maximum share of the consumer pie. With Dhanteras and Diwali approaching, retailers across the country, whether leading e-commerce behemoths or the biggest brick and mortar retailers – all are geared up to drive sales to the brim. In order to cut thorough the intense competition, retailers are coming up with schemes, offers and discounts which are gigantic than ever before. The decisions on how to reach out and what to sell have to be made in real-time and before your competitor takes advantage of the opportunity.
