The biggest shopping season of the year is around the corner. The festive season, beginning in mid-August with Independence Day and ending in January with some harvest, is a period that usually sees higher sales of all types of goods.E-commerce sites typically see sales figures almost doubling up in this period (According to a recent report, Flipkart is targeting four times the sale of competition and Amazon is aiming to cross 100% annual growth rate from the India sales). With a string of festivals lined up, this period is often considered auspicious for making purchases.
