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San Francisco – March 18, 2014 – Absolutdata, a leading data analytics firm, announces today the appointment of Shumeet Banerji to its Corporate Advisory Board. The newly formed Advisory Board will support the company as it scales up operations following a $20 million investment round from Fidelity Growth Partners last August.

“We are excited to have Shumeet Banerji join our advisory board” said Anil Kaul, CEO of Absolutdata. “His deep knowledge and global expertise will be a major asset as we continue to expand our organization across the globe to meet the growing demand for advanced and big data analytics. Shumeet’s experience will be useful as we continuously strive to develop innovative platforms to serve our clients better.”

As a member of Absolutdata’s Advisory Board, Banerji will provide strategic counsel to Absolutdata and its clients. Shumeet brings extensive experience leading and advising Fortune 500 companies and CXOs across the globe, includingmost recently his role as CEO of Booz & Company and current membership of Hewlett-Packard’s Board of Directors. Prior to these positions, he served as Managing Director of Booz & Company’s European practice and President of Global Commercial Business at Booz Allen Hamilton, Inc.

“Big data and analytics offer enormous opportunity across all business functions,” said Shumeet Banerji. “With the explosion in the amount of data available, it is of utmost importance to CXOs to be able to effectively use analytics to aid decision making. I am privileged to serve on the Advisory Board of a leader in this fast-growing space. I am looking forward to lending my expertise and supporting Absolutdata in fostering deeper engagements with the senior leadership community at global corporations.”

Shumeet holds a Ph.D. from the Kellogg Graduate School of Management at Northwestern University, where he has served on the Dean’s Advisory Board. He serves on the Board of Trustees of the One Mind Campaign and the Board of Advisors of the Global Economic Symposium.

“The appointment of Shumeet to the Advisory Board demonstrates Absolutdata’s continued commitment to support clients at a global level”, said Kabir Narang, Managing Director, Fidelity Growth Partners India. “We invested in Absolutdata as part of a prioritized theme in data analytics. The company continues to grow rapidly by adding several Fortune 1000 clients and expanding its team across the US and Europe. We are excited to have partnered with Absolutdata and its management team.”

For more information about Absolutdata’s global analytics capabilities, visit www.absolutdata.com .

About Absolutdata:

Absolutdata is a leader in applying decision engineering to help the world’s largest companies make better decisions by bridging data, insights and action. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs nearly 500 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Singapore, Dubai and Gurgaon. www.absolutdata.com

About Fidelity Growth Partners India:

Fidelity Growth Partners India (FGPI) is the India-focused private equity arm of Fidelity Worldwide Investment, focused on cross-sector growth capital investing. FGPI seeks to invest in high-quality, high-growth companies in India across a broad range of sectors with typical investments ranging from $10 million to $50 million. FGPI is committed to making the companies it invests in leaders in their industries through access to patient capital with a long term investment mindset, a powerful network of resources and a team of investment professionals with a proven track record of success. Fidelity, Fidelity Worldwide Investment and Fidelity Growth Partners India are trademarks of FIL Limited.

The analytics firm’s Gurgaon delivery center has received certification in the Information Security Management Systems standard for the highest levels of data and information security. 

San Francisco–July 30, 2013– Absolutdata, an award-winning global analytics and research firm, completed the final stage in the extensive audit process for the International Organization for Standardization (ISO) 27001:2005 Information Security Management Systems (ISMS) standard certification for its analytics and Big Data delivery center in Gurgaon, India.

The ISO 27001:2005 certification standard specifies requirements for establishing, operating and maintaining the highest levels of information security and protection in its global data delivery center.

“Achieving certification for the ISO 27001 standard is an important step in our company’s growth,” said Dr. Anil Kaul, CEO of Absolutdata. “This certification solidifies Absolutdata’s commitment to the highest level of security and quality that our customers have come to expect in our advanced analytics delivery center. We are excited to receive this industry recognition and look forward to continuing to raise the bar.”

The systems audit, issued by BSI Group India Pvt. Ltd., covers Absolutdata’s global delivery center based in Gurgaon, India. The complex audit process assessed Absolutdata’s implementation procedures and controls to ensure they maintain an exceptional level of information security. The certification is valid for three years, during which members from BSI Group India Pvt. Ltd. will pay regular visits to Absolutdata’s delivery center, ensuring the company doesn’t just remain compliant, but continually improves.

Since its founding in 2001, Absolutdata has been leveraging intelligent analytics and driving superior business results for its customers. For more information, visit www.Absolutdata.com

About Absolutdata:

Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, research, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. It currently employs over 450 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Dubai, Singapore and Gurgaon. http://www.Absolutdata.com/

Absolutdata shares takeaways from Predictive Analytics World Chicago, such as successful data integration and revenue attribution, and the impact of predictive analytics across channels.

San Francisco–June 28, 2013Absolutdata, an award-winning global analytics and research firm, identifies key takeaways following Predictive Analytics World Chicago, including tactics for successful data integration, overcoming the attrition problem in the marketing mix and the impact of predictive analytics across industries – healthcare, consumer packaged goods (CPG), retail, hospitality, among others.

Predictive Analytics World, held in Chicago June 10-13, brought together business leaders from across the country to share concrete examples of effective predictive analytics strategies and opportunities to expand the application of Big Data in organizations.

Absolutdata senior manager of analytics, Guha Athreya, presented two sessions during the event. The first, “Innovative Framework for Predictive Analytics,” was a session geared towards chief experience officers (CXOs) on how to leverage data to succeed in the increasingly complex customer environment. As a follow up, Athreya also presented a session demonstrating the use of analytics to maximize return on investment (ROI) and generate business in a multichannel environment titled, “Driving Marketing ROI across Online and Offline Channels.”

The main takeaways from this year’s Predictive Analytics World Chicago, according to Absolutdata, include:

Successful predictive analytics integrate new data at every stage of the marketing process.

Predictive analytics are useful at every stage of the customer experience and decision making process, but business leaders must be sure to constantly integrate new data and findings at every level of the organization. By considering new customer analytics and other relevant data as it becomes available at strategy, application, technology and impact stages, companies across multiple industries can continuously reevaluate their efforts to determine next steps and make decisions that are more informed.

The attribution problem can be solved by looking holistically at the marketing mix.

When marketing to consumers across multiple channels, businesses need to be able to pinpoint the results generated by each initiative and channel to allocate budgets effectively and understand which efforts yield the highest ROI. Problems arise when the value of online and offline channels combined surpasses a company’s actual revenue.

Revenue is impacted by many drivers beyond media investments and oftentimes, a combination of efforts or marketing campaigns leads a customer to purchase. However, each channel or marketing partner reports engagement and successes independently, taking credit for each sale, even if it was only partially responsible, leading to modeling efforts that aren’t accurate. By approaching attribution with a holistic mindset, businesses can get a more accurate view of ROI.

The application of analytics and Big Data to improve processes isn’t limited to a single industry or specific procedure.

Big Data integration presents opportunities to organizations across industries to make internal processes more efficient, drive revenue gains and improve customer relationship management. Predictive analytics have been responsible for major breakthroughs across industries, leading to advances in education, business and healthcare.

“As business leaders work to understand opportunities presented by Big Data and predictive analytics within their own organizations, it’s important to align tactical approaches to overarching business goals to determine which types of data are most valuable and impactful,” said Guha. “The best approach for organizations to derive real business value from analytics is building a foundation that clearly defines a strategy for successful data implementation ahead of time.”

For more information about Absolutdata, visit www.Absolutdata.com .

About Absolutdata:

Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 400 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Dubai and Gurgaon. www.Absolutdata.com

As a featured speaker, Absolutdata’s Senior Manager of Analytics will discuss how businesses can leverage Big Data to maximize return on investment in a multi-channel environment.

Chicago – June 4, 2013 Absolutdata, an award-winning global analytics and research firm, announces it will sponsor and speak at Predictive Analytics World 2013 in Chicago at McCormick Place on June 11-12. Guha Athreya, Senior Manager of Analytics from Absolutdata, will lead a session focused on how companies can use Big Data to maximize return on investment (ROI).

Athreya will leverage 10 years of analytics experience to present, “Driving Marketing ROI across Online and Offline Channels,” taking place on Tuesday, June 11 at 10:40 a.m. The audience will walk away with actionable advice for maximizing ROI and generating business leads with predictive analytics in a multi-channel environment.

“Although there’s a lot of analytical development, organizations are still grappling with how to use Big Data and predictive analytics to improve bottom lines. There’s definitely still a gap,” said Athreya. “In this session, we will explore effective strategies businesses can implement to take advantage of predictive analytics and gain a more holistic view of their customers and industry.”

Predictive Analytics World brings together more than 500 professionals to share best practices and concrete examples of the impact of predictive analytics across multiple industries. This year, Chicago’s Predictive Analytics World will feature more than 30 sessions and case studies presented by many of the world’s largest companies, including Google, Microsoft and IBM, as well as prominent local companies, including the Chicago Transit Authority (CTA).

Absolutdata will be exhibiting in booth #201. As a gold sponsor of Predictive Analytics World, Absolutdata is offering discounted registration to interested participants. For more information, visit http://campaigns.Absolutdata.com/paw_chicago/website.

About Absolutdata:
Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London and Gurgaon. http://www.Absolutdata.com/

About Predictive Analytics World Chicago:
Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners, regardless of skill level. In-depth predictive modeling and analytics sessions, case studies, and workshops demonstrate how to establish new opportunities, strengthen the impact of predictive analytics deployment and improve marketing effectiveness. PAW Chicago’s agenda covers hot topics and advanced methods such as analytics team building & management, brand analytics, churn modeling, cross-enterprise analytics, crowdsourcing predictive analytics, data visualization and e-commerce analytics and other innovative applications that benefit organizations in new and creative ways.

At the summit, Absolutdata will join industry experts from some of the world’s largest companies to present actionable insight on Big Data.

London – April 23, 2013 – Absolutdata, an award-winning global analytics and research firm, announces its CEO, Dr. Anil Kaul, will present during the 2013 Big Data Innovation Summit, April 30 – May 1, at the Lancaster Hotel in London.

The presentation, titled, “‘I Think’ to ‘I Know’ – Institutionalizing Big Data Analytics,” will take place on Wednesday, May 1 at 11:40 a.m. As a featured speaker with more than 16 years of experience in marketing analytics, strategic consulting and quantitative modeling, Dr. Kaul will explore challenges and best practices for implementing Big Data solutions in large organizations.

“Big Data presents extraordinary opportunities for businesses across industries, but it can be difficult to move past the hype to unmask a meaningful impact,” said Dr. Kaul. “While Big Data management isn’t easy, there are several steps companies can take to improve the flow of information and take advantage of real-time insights.”

The Big Data Innovation Summit will bring together top business leaders and experts from around the globe to help companies understand and use data-driven strategies. Presentations will foster deep discussions and reveal case studies that offer best practices and insight from industry leaders.

“We are very proud to sponsor the Big Data Innovation Summit and look forward to engaging with leading organizations in the U.K. and Europe as they start to develop Big Data strategies,” said Kulpreet Singh, Senior Vice President and Head of EMEA at Absolutdata.

Absolutdata will also exhibit at the event in booth #5. As a premier Big Data Innovation Summit sponsor, Absolutdata is offering a 20 percent discounted registration. For more information, visit www.Absolutdata.com/upcoming-events.php.

About Absolutdata:

Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 350 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Dubai and Gurgaon. www.Absolutdata.com

As  featured panelists, Absolutdata’s CEO will discuss leveraging predictive  analytics to make informed decisions and drive revenue

San Francisco – April 2, 2013– Absolutdata, an award-winning global analytics and research firm,  announces it is speaking at and sponsoring Predictive Analytics World 2013 in  San Francisco at the Marriott Marquis, April 15-16. Dr. Anil Kaul, CEO and founder of the company, will  speak on an expert panel titled, "Big Data for Predictive Analytics." The  primary panel is designed to show CXOs the benefits of using analytics to deal  with an increasingly complex customer environment. Dr. Kaul’s panel is Tuesday,  April 16 at 2:40 p.m. 

Big Data asks the question, "What to do  with all this data?" Predictive analytics answers it – learn from it to  predict behavior. Gartner forecasts that 70 percent of the highest  profiting companies will use predictive analytics by 2016, and this expert panel  will showcase how to proactively incorporate data into corporate processes.  Along with Satish Lalchand,  Director, Deloitte Financial Advisory Services LLP and Moderator Eric Seigel,Ph.D., Founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or  Die,Dr.Kaul will address the new  demands on predictive analytics solutions and provide attendees with actionable insights  about how companies can manage growing amounts of data to improve business  performance. 

"Predictive analytics can be a powerful tool for  improving customer relationship management and increasing revenue," said Kaul.  "As organizations look to tackle the growing piles of data they’re facing, it’s  important to recognize critical steps in the process and have a plan that will  allow the real-time application of analytics." 

Absolutdata’s Senior Manager of Customer  Analytics, Guha Athreya, will also participate in a separate, introductory  section on predictive analytics titled, "Application of innovative analytics in  business," on Monday at 10:40 a.m. 

Predictive Analytics World is a forum that brings  together the entire ecosystem of analytics by focusing on tangible examples of  predictive analytics. This year’s conference features over 35 sessions across  several industries, including financial services, healthcare, government,  e-commerce, entertainment, non-profits and retail, among others. 

Absolutdata will be exhibiting at the event in  booth 606. As a gold sponsor of Predictive Analytics World, Absolutdata is  offering discounted registration. For more information, visit http://Absolutdata.com/campaigns/google/paw/

About Absolutdata: 

Absolutdata  is a global leader in applying analytics to drive sales and increase profits  for its customers. Absolutdata has built strong expertise and traction with  Fortune 1000 companies across 40 countries. The company specializes in big  data, high end business analytics, predictive modeling, reporting and data  management services. These services provide significant value to clients by  helping them optimize marketing spends, undertake targeted marketing, and using  customer relationship analytics to achieve superior retention and cross sell.  The company is investing in emerging areas such as big data, web and social  media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who  come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently  employs over 300 professionals across offices in San Francisco, Los Angeles,  New York, Chicago, London and Gurgaon. www.Absolutdata.com


About Predictive Analytics World San  Francisco: 

Predictive Analytics World is the business-focused event for  predictive analytics professionals, managers and commercial practitioners,  regardless of skill level. In-depth predictive modeling and analytics sessions,  case studies, and workshops demonstrate how to establish new opportunities,  strengthen the impact of predictive analytics deployment and improve marketing  effectiveness. PAW San Francisco’s agenda covers hot topicsand advanced methods such as analytics team building & management, brand analytics, churn  modeling, cross-enterprise analytics, crowdsourcing predictive analytics, data  visualization and e-commerce analytics and other innovative applications  that benefit organizations in new and creative ways.

Absolutdata  shares Inspire 2013 takeaways – In the heart of the data explosion, the number  of businesses investing in Big Data grows, maximizing urgency for analytics support 

San Francisco, CA. – March  2013– Absolutdata, an award-winning global analytics and research firm, identifies  three trends in big data analytics following the Alteryx Inspire 2013 conference, including demand for data scientists, increased  investment in big data and business need for clear goals in data direction.

Alteryx’s annual  user conference, Inspire 2013, held in Phoenix Arizona March 5-7, brought  together industry leaders to discuss ways businesses can improve decision  making and corporate processes with the application of data and analytics based  on real industry cases. 

The three major  takeaways from the Alteryx Inspire 2013 conference, according to Absolutdata: 

Demand  is growing for data scientists, analytics specialists and service providers to  help enterprises, major brands and organizations manage and maximize big data  investments.

According to a recent study by Aberdeen Group,  only 48 percent of data sources can be readily accessed or analyzed. As  companies introduce Big Data analytics into their business model and processes  become more siloed, that number could increase without help from experienced  service providers, speakers at Inspire predicted.   

Businesses  are investing in analytics platforms and technology to take advantage of growing  amounts of data. 

Data is expected to grow  exponentially, with Cisco predicting global traffic to hit 4.8 zettabytes by  2016 – more than 50 times the Internet in 2006. In order to be prepared to mine  data of this caliber, companies must implement strategies to efficiently organize  and analyze data.

Companies  are at different stages in their adoption of analytics and need a clear vision  for data direction.

Analytics  service providers have an opportunity to apply lessons learned to help  companies just getting started with analytics, while also supporting more  advanced companies with new tools that improve strong, established analytics  processes. 

“Big Data is  changing the way companies interact with their customers and offers significant  opportunity for growth,” said Dr. Anil Kaul, founder and CEO of Absolutdata. “However,  support from experienced analytics professionals is critical to success.”

For more  information about Absolutdata visit www.Absolutdata.com

About Absolutdata: 

Absolutdata  is a global leader in applying analytics to drive sales and increase profits  for its customers. Absolutdata has built strong expertise and traction with  Fortune 1000 companies across 40 countries. The company specializes in big  data, high end business analytics, predictive modeling, reporting and data  management services. These services provide significant value to clients by  helping them optimize marketing spends, undertake targeted marketing, and using  customer relationship analytics to achieve superior retention and cross sell.  The company is investing in emerging areas such as big data, web and social  media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who  come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently  employs over 300 professionals across offices in San Francisco, Los Angeles,  New York, Chicago, London and Gurgaon.

www.Absolutdata.com

Irvine, Calif., January 30,  2013 – Alteryx, Inc., the leading provider of Strategic Analytics, and Absolutdata, a leading provider of data  analytics services to global organizations, today announced a partnership to  deliver strategic customer analytics solutions. These solutions are focused on  solving the business challenges created by today’s fragmented customer  marketing channels, engagement systems, Big Data and disparate customer data  sources.

“The partnership between Alteryx and Absolutdata will help organizations to fully understand,  and deliver profitable, multi-channel customer analytics without requiring long  data-unification projects,” said Paul Evans, senior vice president,  Alteryx.  “Absolutdata brings proven analytical  services for customer and marketing insight that combined with the Alteryx Strategic Analytics platform will help our clients improve customer profitability and loyalty.”

Working  together, the companies allow customers to realize greater growth options and  cost savings through targeted marketing, predictive analytics, and  customer insight analytics.  Alteryx and  Absolutdata bring expertise across industries such as consumer packaged goods,  retail, and telecommunications.  Leveraging  this expertise, with global services and a strong technology platform, the  companies will empower business decision makers with analytic applications that  directly deliver customer insight.

“Organizations  are looking for ways to use analytics to drive real business value from their  marketing, customer engagement, and communications,” stated  Anil Kaul, CEO, Absolutdata. “Absolutdata’s fanatical focus on  delivering impactful analytics allows our clients to drive the biggest business  impact from their data, and the Alteryx platform offers a powerful set of  capabilities that help us to get this value to our clients in a fraction of the  time of other solutions.”

Alteryx  also announced that Absolutdata has signed on as a sponsor for the Alteryx Inspire 2013 conference (#Inspire13).  As a platinum  sponsor of the conference, Absolutdata will highlight how they enable clients  to leverage intelligent analytics to drive business results. The conference  will be March 5 – 7, 2013 in Phoenix, AZ.  View the Alteryx Inspire 2013 page to  learn more about the agenda and sponsors.

About Alteryx, Inc.
Alteryx  provides an indispensable and easy-to-use analytics  platform for enterprise companies making critical decisions that  drive their business strategy and growth.  Alteryx Strategic Analytics  runs analytic applications that empower executives to identify and seize  market opportunities, outsmart their competitors, increase  customer loyalty and drive more revenue.  It Humanizes Big Data by enabling business analysts  and Data Artisans to  combine Big Data with market knowledge, location insight, and business  intelligence; easily perform predictive and spatial analytics; and produce  analytic apps that can be shared via the private cloud or the Alteryx Analytics  Gallery public cloud. Customers like Experian Marketing Services and  McDonald’s rely on Alteryx daily. Headquartered in Irvine, California, and with  offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and  200,000+ users worldwide.  Visit  Alteryx, the leader in Strategic Analytics, today at www.alteryx.com or  call 1-888-836-4274.

About Absolutdata
Absolutdata  is a global leader in applying analytics to drive sales and increase  profits for its customers. Absolutdata has built strong expertise and  traction with Fortune 1000 companies across 40 countries. The company  specializes in big data, high end business analytics, predictive modeling,  reporting and data management services. These services provide significant  value to clients by helping them optimize marketing spends, undertake  targeted marketing, and using customer relationship analytics to achieve  superior retention and cross sell. The company is investing in emerging  areas such as big data, web and social media analytics. Founded by Dr.  Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at  McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs 300 professionals  across offices in San Francisco, Los Angeles, New York, Chicago, London,  Singapore and Gurgaon.

Media  Contacts:
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Email: bbaxter@alteryx.com 
Twitter:  @brandysbaxter

Emily Johnson
Absolutdata
Email: Media.relations@Absolutdata.com