At the summit, Absolutdata will join industry experts from some of the world’s largest companies to present actionable insight on Big Data.

London – April 23, 2013 – Absolutdata, an award-winning global analytics and research firm, announces its CEO, Dr. Anil Kaul, will present during the 2013 Big Data Innovation Summit, April 30 – May 1, at the Lancaster Hotel in London.

The presentation, titled, “‘I Think’ to ‘I Know’ – Institutionalizing Big Data Analytics,” will take place on Wednesday, May 1 at 11:40 a.m. As a featured speaker with more than 16 years of experience in marketing analytics, strategic consulting and quantitative modeling, Dr. Kaul will explore challenges and best practices for implementing Big Data solutions in large organizations.

“Big Data presents extraordinary opportunities for businesses across industries, but it can be difficult to move past the hype to unmask a meaningful impact,” said Dr. Kaul. “While Big Data management isn’t easy, there are several steps companies can take to improve the flow of information and take advantage of real-time insights.”

The Big Data Innovation Summit will bring together top business leaders and experts from around the globe to help companies understand and use data-driven strategies. Presentations will foster deep discussions and reveal case studies that offer best practices and insight from industry leaders.

“We are very proud to sponsor the Big Data Innovation Summit and look forward to engaging with leading organizations in the U.K. and Europe as they start to develop Big Data strategies,” said Kulpreet Singh, Senior Vice President and Head of EMEA at Absolutdata.

Absolutdata will also exhibit at the event in booth #5. As a premier Big Data Innovation Summit sponsor, Absolutdata is offering a 20 percent discounted registration. For more information, visit www.Absolutdata.com/upcoming-events.php.

About Absolutdata:

Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 350 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Dubai and Gurgaon. www.Absolutdata.com