Absolutdata’s NAVIK Converter Enables Brands to Run Winning Campaigns — Every Time

San Francisco, CA — November 17, 2015 — Absolutdata, a leading big data and marketing analytics firm, today announced the release of NAVIK Converter 2.0, an upgraded version of the company’s game changing campaign recommendation platform. A secure cloud-based solution, NAVIK Converter 2.0 enables brands to generate hyper personalized campaigns, predict and track customer behavior and improve conversion rates. The new release expands beyond serving primarily freemium online companies to enable product and service based organizations to take advantage of machine learning and advanced analytics to run more diverse campaigns across more channels.

NAVIK Converter 2.0 combines customer information with marketing data, and applies advanced analytics and machine learning to help brands design effective campaigns. The updated campaign engine generates custom personas, real time engagement scores, and ideal customer paths so marketers base campaigns on a deeper understanding of customer behavior. Next Best Action guidance directs brand marketers to messages, offers and channels that are most likely to yield targeted results.

“The original version of NAVIK Converter delivered incredible value to cloud-based brands, driving up to 35% increases in free-to-premium user conversions and helping brands generate more than $3 million in incremental revenue in a single instance,” said Dr. Anil Kaul, CEO of Absolutdata. “The latest version expands the use case to virtually any sector, allowing hospitality brands to drive increases in non-room and incidentals revenue, for example, and allowing telecoms to drive upselling to a whole new level. It gives marketers campaign recommendations based on their business objectives as well as on user behavior and profiles to accelerate customer adoption and continuously improve engagement.”

“NAVIK Converter 2.0 truly connects the dots between data and decision-making for the first time,” Dr. Kaul observed. “It gives brands the tools they need to develop a granular understanding of their customers, craft and run winning campaigns every time and track and continuously improve results. By providing specific, targeted recommendations, campaign execution functions and an intuitive dashboard to monitor and improve results, NAVIK Converter 2.0 is a breakthrough product that has already generated millions in incremental revenue and double-digit conversion rate improvements.”

With a fast deployment time and an easy cloud-based user interface, marketing teams are up and running in 3-4 weeks. NAVIK Converter integrates with most CRM and marketing automation systems for consistency across the marketing technology stack.

Navik Converter 2.0 is available now and is offered free to customers on the 1.0 version. For a demo, pricing and to learn more about NAVIK Converter please visit http://www.absolutdata.com/analytics-products/navik-converter-marketing/.

About Absolutdata Technologies

Absolutdata combines Decision Engineering with advanced analytics to transform how the world’s largest companies make decisions. Over a decade of global services expertise includes big data, advanced analytics, predictive modeling, marketing analytics, CRM, IoT solutions and data management services. The NAVIK line of cloud-based products is changing the world by putting the power of advanced analytics into the hands of marketers, line-of-business managers and analysts. Together, these products and services have empowered Fortune 1000 companies across 40 countries to make better marketing investments, create more lucrative customers, achieve operational excellence and compete at a higher level. Founded in 2001, Absolutdata is based in San Francisco and employs 450 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Singapore, Dubai and Gurgaon. For more information visit the Absolutdata website, read our blog, and follow us on LinkedIn and Twitter. www.absolutdata.com.