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Customer Retention & Loyalty
We help you to understand the leakages in the portfolio both in terms of revenue and customer base
- Identify pockets that will drive both the top line and the bottom line and build targeting strategies accordingly
- Churn Profiling & Filtering
- Determine which customers are likely to churn
- Insights into the major factors influencing the decision to leave
- Forecasts churn susceptibility and timing
- Identify customer attrition at various time periods of customer life cycle
- Predict churn for Customers at any point in time based on their past behaviour. (Also see our Lifetime Value offering)
Lifetime Valuation of Customers
We can help a client
- Identify Customer Value Metrics
- Predict Churn and combine it with financial metrics, such as net present value
Cross-Sell / Up-sell Models
Our Analytics team offers a contact-management strategy as well as a response model for each product. Finally, we integrate these into a single customer-selection strategy
- Cross Sell/Up Sell Identification Models
- To improve product penetration
- To increase revenue per customer
- Identify the most likely product that a customer is likely to purchase out of the suite of products offered
- Profiling Customer Database
- Segmented cross sell / up sell approach
- Identify the best channel to connect with your customer
Customer Satisfaction
We help you to track a variety of indicators of customer satisfaction - based not just on what they say, but also on how they say it
- Understanding satisfaction drivers
- Satisfaction with company
- Satisfaction with product
- Satisfaction with customer service
- Relation between satisfaction and profitability, sales
- How satisfaction leads to profitability
- Profiling Satisfied and Dissatisfied Customers
- Determine the likelihood of a customer to leave for a competition
- Net Promoter Score Analysis
- Determine the likelihood of a customer to recommend your product
- Analysis of Customer Perception of Brand
- Perception of price
- Perception of product
- Perception of brand image
Customer Engagement Analysis
We help clients accurately assess customer loyalty and engagement and identify the key drivers.
- Quantify level of customer engagement
- Identify bottlenecks and lacunae
- Highlight factors that affect customer engagement
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