|
Market/Customer Segmentation
We offer various segmentation approaches to divide the market / customer-base into meaningful and measurable clusters based on one or a combination of the following segments:
- Psychographic Segmentation
- Identifying Customers' needs, wants & attitudes
- Based on market survey on subjective ideas
- Useful for co-relation with customer demographic & behavior
- Identify Where my Customers are, based on customers' age, gender profession.
- Useless without co-relation with customer behavior
- Demographic Data - Not readily available and reliable
- Identify Who are my Customers, based on customers' usage data
- Immediately expandable for complete customer base
Brand/Equity Analysis
We help clients accurately assess the value and position of their brand and identify the key drivers.
- Quantify Brand equity
- Customer perception
- Awareness (Aided/Unaided)
- Brand loyalty
- Perceived Quality
- Brand Associations
- Other Proprietary Brand Assets
- How does awareness affect final choice
- What are primary factors that affect brand perception
- Key Driver analysis
|
|
|
