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Marketing Mix Models
We help clients accurately assess customer loyalty and engagement and identify the key drivers.
- Optimize market spend
- Derive the historical and future impact of each element of the marketing or media mix
- Maximize Return on Marketing Investment
- Better understand the impact of marketing on sales
- Quantify the effects of marketing activities on sales
- Make more informed business decisions about marketing investment allocation
Promotion Effectiveness
We offer Market Mix Modeling approach which quantifies sales impact of various marketing activities that help managers identify the right mix of channels for advertising and make better decisions in terms of allocating marketing spend and media planning
- ROI
- Identify Relative Importance/Prioritization Of Promotions
- Interaction Effects Of Different Promotions Vehicles
- Linkages To Determine How Promotions Lead To Ad Awareness, Brand Awareness And Sales
- Effect Of Promotions On Sales Over Time/Decay Effect – Lag Effect
- Halo & Cannibalization Effect
Product Volume Potential
We have extensive experience in market research with new products. With state-of-the-art, home-developed regression based software, we can predict precise market responses among the following
- Brand Health Modeling Due To New Product
- New Product Incrementality
- Brand Sales Forecasting Modeling
- Price Elasticity Determination
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