I. Pricing Studies
We help you determine the ideal pricing for your new product launches as well as for existing products. We can also measure the market standards in pricing for that product category vis-à-vis competitors. We capture data based on dynamic pricing, i.e. we can calculate pricing based on different variables. We also create several randomized choices for respondents which can be idealistic or realistic. We can tailor make interfaces for your product shelving and design the look and feel of the conjoint as per your specific requirements.

II.  Package and Product Testing
We do product and package testing to estimate consumer and market response for a new product going to market. On the basis of the data captured from this testing, our clients can design more effective product launches taking into consideration the various product attributes and market zones.

We can also test vis-à-vis competitors how the product will fare in terms of product attributes.

III. Needs Assessment

Do you need to obtain specific information regarding your organization and areas for best practice implementation? AbsolutData’s Best Practices Surveys can help you measure your target audience’s opinions about their needs and aspirations. We can help you assess the effectiveness of:
• Sales Strategy and Customer Management - the impact of your strategy formulation and communication process
  across your sales organization
• Sales Talent management - Effectiveness of your hiring processes and cultivation of employees/manpower
• Sales Process Design and Productivity – sales process and the support provided for its execution
• Metrics and Rewards – Monitor and measure performance as well as the rewards system in place at your organization

These surveys consist of agree/ disagree types of radio button questions and are ideal for Managers, Representatives or Operational Managers.)

IV. Employee Skill Assessment Studies

In order to accurately identify where the various organizations can target their skill improvements, we program surveys for organizational Sales Skill Analysis.  These types of surveys are known as Upskilling Surveys.

These projects provide a valuable opportunity for the employees to tell the organization what they must do in order to succeed.

Usually, a particular sales team is nominated by the manager(s) to participate in the Assessment for the project.  To gain an understanding of current capabilities, the team members in the focus roles will first be asked to do a self-assessment of the skill model.  Then, the direct manager will perform an assessment, using team members’ initial feedback as a starting point.

These surveys ask the team members to consider their capabilities across a broad range of skills, some of which are core requirements of their current position, and some of which will increase in importance as the business evolves.

Usually, the survey consists of agree/ disagree types of radio button questions. They may be for the Managers, representatives or operational managers.  Also, these surveys require complex mapping. For example:
• The login page may direct the manager to assess various employees using the link inserted
• The manager can view the responses of their employees
• The manager can view the names of the employee etc

V. Employee Productivity Surveys

Our main offering in Employee Productivity Surveys is Time and Productivity Survey (TPA Surveys).

This type of survey is typically conducted for the sales processes. It offers the team member the opportunity to provide confidential feedback directly to the leadership on how the executive team can help them work more effectively.

Specifically, questions are asked about the amount of time for trade off between selling versus administrative activities, the effectiveness of the various sales tools/resources available, and the team member’s personal sales process.

This survey contain following major sections:
• Sales Activity Section - This section focuses on how they spend their time
• Sales Process & Strategy Section - This section will focus on the various processes and strategies they employ in the role
• Sales Resources Section - This section will focus on the sales resources and tools that are available for them in their role
• Other section – this section asks the demography etc.

These surveys are for both Managers and representatives.

VI. Customer Satisfaction
This type of survey is used for organizations to identify skills that are critical for meeting the needs of their customers. Once these skills are identified the organization intends to dedicate training and development resources to these key focus areas.

As part of this survey, we target a select group of customers whose feedback is strongly valued by the organization. The type of questions asked is mixed, including:
• Background and history of the customer relationship
• Customer rating for the organization’s skills

VII. Ad/Copy Testing
This type of survey is done to track the audience mindset about the client’s product. Estimate if they are well informed about your product or not, if the ad is working or not, if the ad is converting into sales. We can also make product attribute matrixes based on client requirements to test where the ad fits on the matrix.

VIII. Competitor Research and Analysis
Estimate how competitors are faring on similar products. Estimate market share, calculate and compare market standing vis-à-vis competition.

IX. Tracking and Market Performance
We can conduct a time based analysis over different periods of time, to understand:
• Customer churn out over a period of time and emergence of new customers
• Product performance in market
• The benchmarking of your product/services against the overall market, comparable business models, and other competitive models by geographical region. These contribute significantly in validating existing business initiatives and developing more effective business strategies

X. Brand and Corporate Image Research
Across multiple countries, multi lingual, maxdiff conjoint is used to analyze the brand image and how consumers align to the concepts of the brand. We also assess whether consumers prefer personal use or corporate use of the product/brand. This type of surveys is specifically relevant in cases where sales are based on the brand’s image and not the product in particular. We measure the product’s brand equity in the market as well as the brand perception vis-à-vis competition.

XI.  Website Testing
This is used for ecommerce businesses, and specifically companies that do a lot of online trading. This study evaluates the speed, accessibility, performance, product presentation and the look and feel of your website. The look and feel includes layout, organization, color, images, quality of images, download sizes etc.