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1. Pricing
We help you determine the ideal pricing for your new product launches as well as for existing products. We can also measure the market standards in pricing for that product category vis-à-vis competitors. We can integrate Conjoint Analysis in pricing studies to make the research more effective.
2. Package and Product Testing
We do product and package testing to estimate consumer and market response for a new product going to market. We can integrate Conjoint Analysis in pricing studies to make the research more effective. On basis of the data captured from this testing, we are able to determine absolute as well as relative weight-age of all attributes enabling our clients to design more effective product launches.
3. Needs Assessment
Do you need to obtain specific information regarding your organization and areas for best practice implementation? AbsolutData’s Best Practices Surveys can help you measure your target audience’s opinions about their needs and aspirations. We can help you assess the effectiveness of your strategy formulation and communication process across your sales organization, your hiring processes and cultivation of employees/manpower, sales process and the support provided for its execution etc.
4. Employee Skills Assessment
In order to accurately identify where the various organizations can target their skill improvements, we program surveys for organizational Sales Skill Analysis. To gain an understanding of current capabilities, the team members in the focus roles will first be asked to do a self-assessment of the skill model. Then, the direct manager will perform an assessment, using team members’ initial feedback as a starting point.
5. Customer Satisfaction
This type of survey is used for organizations to identify skills that are critical for meeting the needs of their customers. Once these skills are identified the organization intends to dedicate training and development resources to these key focus areas. As part of this survey, we target a select group of customers whose feedback is strongly valued by the organization.
6. Ad/Copy Testing
This type of survey is done to track the audience mindset about the client’s product. Estimate if they are well informed about your product or not, if the ad is working or not, if the ad is converting into sales. We can also make product attribute matrixes based on client requirements to test where the ad fits on the matrix.
7. Tracking and Market Performance
We can conduct a time based analysis over different periods of time, to understand:
- Customer churn out over a period of time and emergence of new customers
- Product performance in market
- The benchmarking of your product/services against the overall market, comparable business models, and other competitive models by geographical region.
These contribute significantly in validating existing business initiatives and developing more effective business strategies.
8. Brand and Corporate Image Research
Across multiple countries, multi lingual, maxdiff conjoint is used to analyze the brand image and how consumers align to the concepts of the brand. We also assess whether consumers prefer personal use or corporate use of the product/brand. This type of surveys is specifically relevant in cases where sales are based on the brand’s image and not the product in particular. We measure the product’s brand equity in the market as well as the brand perception vis-à-vis competition.
9. Website Testing
This is used for e-commerce businesses, and specifically companies that do a lot of online trading. This study evaluates the speed, accessibility, performance, product presentation and the look and feel of your website. The look and feel includes layout, organization, color, images, quality of images, download sizes, audio and video content, animations etc.
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