Absolutdata has been adjudged as the winner of MRSI Golden Key Award in the ‘Best Methodology-Innovation’. The Golden Key Awards by Market Research Society of India (MRSI) recognise and celebrate Research and Researchers contributing to growth in their client’s business. Typically the work done by researchers is a ‘behind the doors’ activity since it ‘supports’ brand, marketing and business strategy which are far more visible aspects of any business. However, business insights play a very integral role in driving businesses and add a great deal to their success. MRSI Golden Key Awards are instituted to honour the contribution of insights in the growth of the business and to bring forth genuine, impactful work done in the research industry.

The first ever edition of the MRSI Golden Key awards saw massive participation, 168 entries from more than 32 companies across various categories such as Best Methodology, Best Impact on Client Growth, Best New Product Development ResearchBest Data collection, Best Business Impact through Analytics etc. All the nominees underwent a rigorous screening process followed by a careful assessment by the esteemed panel of jury.

Absolutdata competed with major companies to win this accolade for a unique AI project done for a leading Dairy, Food and Beverage Manufacturer. Our client project demonstrated innovative application of AI to assimilate, enrich and make accessible enterprise-wide data and past researches. We enabled the client to unlock new insights with a central, AI-managed research library and made it possible for client-side users to cross-reference and draw meaningful conclusions from their own critical market research as well as third-party reports by creating a unified report repository. We created a bespoke knowledge-hive using proprietary ML algorithms and state-of-the-art IBM Watson APIs; intuitive chatbot, and intelligent search engine powered by cognitive search functions making it easier to find the right insight quickly using natural language, while creatively leveraging traditional MR skills. The ensemble AI solution, powered by Absolutdata’s proprietary NAVIK AI Platform helped the client drastically cut reporting times, deliver new insights with 99.99% availability.

For more details on the event, please visit this page.