News + Events

It’s the beginning of the year, and, as they say – it’s never too late to start afresh! Or, in the case of most businesses today, to realign strategies and processes to stay ahead of the curve in an i...

The local store may be a kilometer away from your house. But, if you can open an app on your phone, order the same things –with just the offer you were looking for – and avoid waiting in line or walki...

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways’ saree-clad chatbot Disha, to Amazon a...

It’s the time of the year again when everyone wants to get out and visit a new destination or go back to the familiar feeling of home. The holiday season brings about an enormous surge in consumer tra...

With the end of the year soon approaching and most festivals and holidays behind us, it’s time for marketers to shift their focus towards securing a spot for their brand under the Christmas tree! As r...

The year 2019 was great in terms of analytics adoption as the domestic analytics industry witnessed a significant growth this year. There has been a visible shift towards intelligent automation, AI an...

“Q: How worried do you think we humans should be that machines will take our jobs? A: It depends what role machine intelligence will play. Machine intelligence in some cases will be useful for solvin...

After record sales on Black Friday and Cyber Monday, retailers should now start gearing up for Christmas and New Year holiday season sales. To avoid scrambling last minute, it will be a good idea to i...

In an increasingly digitized world, disruption by way of technological innovation is inevitable. Given the rapid pace at which emerging technologies are coming to the fore, it is not only essent...

As with most businesses today, those in the consumer packaged goods (CPG) industry have, and continue to undergo a rapid transformation in the age of new and emerging technologies. In this typical...

With artificial intelligence (AI) businesses can identify and unearth hidden revenue streams, run highly personalised campaigns at a large scale and garner many meaningful insights unlike tradit...

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced a strategic alliance with SafeGraph, a data-foc...

SafeGraph’s Places Location Data Integrated with Absolutdata’s NAVIK AI Platform Supercharges Data-Driven Decision Making for CPG, Retail, Hospitality and Foodservice clientsAbsolutdata, a l...

SAN FRANCISCO, Oct. 24, 2019 /PRNewswire/ -- Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, today announ...

The hotel industry is on track to reach its tenth year of consecutive growth— having surpassed US$800 billion in 2017 in the US— but while that brings immense opportunity for its members, it has...

Customers today want options and flexibility— if businesses want to remain competitive and scale, that often means having vast, complex inventory.But that presents another challenge; ensurin...

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, today announced a strategic alliance with SafeGraph, a da...

Diwali is one of the biggest festivals in India and apart from the rituals and traditions associated with it, shopping, either to decorate homes or to get gifts for loved ones, sends people into...

In a culturally diverse place like India, it is no surprise that there are massive celebrations around most parts of the country all year round. The biggest cluster of festivals, however, comes ...

In a culturally diverse place like India, it is no surprise that there are massive celebrations around most parts of the country all year round. The biggest cluster of festivals, however, comes ...

The hotel industry is on track to reach its tenth year of consecutive growth— having surpassed US$800 billion in 2017 in the US— but while that brings immense opportunity for its members, it has...

Although some companies are dipping their proverbial toes in the AI waters, the majority have yet to incorporate it into market research. But we expect this to change, and quickly. Look at what ...

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video based on what you can afford ($5 or $10 or ...

Artificial Intelligence has consistently remained the most talked about topic in the Insights Industry. The future of market research is contingent on the perseverance of hard skills despite the...

Repeat business is incredibly important in the hospitality sector. Building guest loyalty is typically less expensive than acquiring new customers and repeat guests tend to spend more and spread...

With AI, businesses are able to identify and unearth hidden revenue streams, run highly personalised campaigns on a large scale and garner more meaningful insights, as compared to traditional re...

The festive season—or the largest shopping period for Indian consumers, as touted—is round the corner!While the excitement and enjoyment of this season remain unparalleled, it is also thebusiest...

Repeat business is the key to a successful hospitality venture. That’s why marketers personalize guest promotions, with many relying on rules-based automated marketing technology to target past ...

If the digital workplace is being driven by the emergence of more effective collaboration and communication apps, the development of these apps, in turn, is being driven by the availability of e...

Sales automation tools are no different—they can streamline sales activities and help your team close deals faster.Automation tools can do a lot, and we wondered about the most effective way...

The five most valuable listed companies in the world- Alphabet (parent company of Google), Amazon, Apple, Facebook, and Microsoft, have something in common. Fundamentally, they all deal with dat...

Companies have typically used market research in order to gain consumer insights. But in the age of social media, consumer preferences change rapidly and data gathered from months-long research ...

Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time. Technology makes it easier to drill down into customer demographics, perso...

How is absolutdata taking over the other competitors? The analytics world is getting increasingly competitive. Today, enterprises are brimming with great products and amazing talent. Businesses are a...

With a few exceptions, market research looks very much as it did 10, 20, or even 30 years ago. Sure, some processes have been automated, and data collection has become more frequent. But there has...

The survey revealed that almost 67 per cent of Indians were not opposed to taking loans especially if it fulfils their family’s desire or upgrades their lifestyle.Home Credit India, ...

Suhale Kapoor, Executive Vice President and Co-Founder, AbsolutdataToday, most companies have moved on from the phase of exploring artificial intelligence (AI) to a phase of strategising its imple...

With the emergence of technologies, there are speculations that it will eliminate human jobs. Sudeshna Datta tells you how one can work along with technologyWith the advent of emerging technologie...

Why Read This Report You can use artificial intelligence consultancies to evaluate the impact and benefits of AI, augment skills and expertise not internally available, and deploy AI-infused business...

Unlike the traditional approach, the output from AI-driven market research can be combined with other sources, such as sales, text, social media, behavioral and passive data. This will yield new recom...

With the extent to which competition is picking up in the hospitality sector today, brands need a robust strategy in place to stand out from the crowd and get a significant portion of travellers on bo...

Prime Minister Narendra Modi has won the second term with a huge majority. BJP has won 303 of 543 seats in the Parliament. Along with the alliance partners, NDA is now stronger than past with over 350...

Fintech firms expect the government to usher in a new set of reforms in the upcoming full Budget for the current fiscal and hope for tax relief, funding access, and further push to digital economy. It...

Grocery stores are low-margin businesses, but for generations, they’ve made a profit for one simple reason: Everyone has to eat. Over the past several years, online meal-kit services like Blue Apron a...

Today, talking to an Alexa, Google Home or Siri is part of many people’s daily lives – they have the ability to make things faster, easier and even more engaging at times. They also learn with every i...

Gone are the days, when the society used to look up to only men as one of the leading industry personas. In the modern era, Women are breaking the clichéd roles of housekeeping and discovering new dom...

Marc Andreessen wrote a prescient opinion piece In August 2011 called “Why Software Is Eating the World.” Andreessen pointed out that even in the depths of a global recession, a remarkable thing was h...

The rise of digital channels and automation has transformed the way consumer packaged goods companies operate over the last 20 years. But in many ways, the tools used to manage trade promotion have la...

From cutting costs to streamlining processes, chatbots are optimizing the way industries function. Particularly in the hospitality sector, which is ridden with queries and requests at any given point ...

The Martech sector has experienced massive growth in the past several years, but over the same period, the market research industry has been in decline. Global revenue was down from a 2014 high of $46...

Over the last decade, the CPG industry has undergone a massive change, with businesses increasingly turning towards advanced technologies such as AI and ML for operational optimization, increasing bra...

She has led several large cross-functional teams as a Brand Manager for Kraft Foods. During her stay at Kraft, she implemented a successful turnaround strategy for one of the company’s core brands and...

SAN FRANCISCO, Calif., March 27, 2019 — Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, today announced the la...

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, today announced the launch of NAVIK TradeAI, the world’s first...

SAN FRANCISCO, March 27, 2019 /PRNewswire/ -- Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, today announced ...

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, announced the launch of NAVIK TradeAI, the world’s first Trade...

Absolutdata has announced the launch of NAVIK TradeAI, the world’s first Trade Promotion Intelligence (TPI) solution. The latest addition to Absolutdata’s popular NAVIK AI Platform, NAVIK TradeAI empo...

As everyone in the restaurant business knows, the competition for guest dollars is intense. For traditional restaurants, the competitive landscape is complicated by the rise of on-demand formats like ...

Our mission is to help companies make better decisions every day”, says Suhale Kapoor, Executive VP and Co-founder of Absolutdata. In the article, Suhale sheds some light on Absolutdata’s recent partn...