Market Research services by Absolutdata for deeper understanding of customer needs.

Market Research

Technology has changed the research world, yielding a much deeper understanding of customer needs, market opportunities, brand perceptions, product innovations, pricing impact, and much more.

Conjoint Center of Excellence

Absolutdata applies advanced conjoint methodologies, including customized “what if” simulators, to steer strategic decisions for major brands. Gain clarity on the ideal product/service mix, cannibalization, and market inflexion points.

Segmentation Strategies

Segmentation can be applied in all stages of the customer lifecycle. Achieve efficient targeting and optimal portfolio strategies by identifying actionable microsegments. Refine and optimize strategies with cutting-edge segmentation analytics.

Concept Testing

Clients save millions by relying less on instinct and more on what customers really think and want. Absolutdata’s in-house experts can conduct customized tests on your behalf, or you can use our automated concept testing capabilities.

Brand Optics

We’ve developed a robust brand measurement framework that places the consumer at its core. Diverse information sources are combined to provide a holistic assessment of brand health. Know what drives brand equity and how best to capitalize on it.

Media Effectiveness with Media Mind

The what, why, and how of media planning and execution are key to defining the success and impact of any campaign. Our Media Mind offering scientifically brings together survey data, social media, media GRPs and in-house sales to better manage customer interactions.

Absolutdata Customer Experience Model

Unleash tangible business value by effectively managing the entire customer journey with a holistic customer experience solution. Meaningful experiences increase customer loyalty and strengthen brand affinity.

Global Survey Services

Get best-in-class custom surveys from dedicated teams with global expertise. From survey design and coding through data collection and results dashboards, projects of any size are delivered quickly and held to a high standard of quality.

Success Stories

US Pharma Leader Uses AI-Powered Conjoint to Forecast Vaccine

AI Powers Category Forecasts for Pharma Leader across Seven Countries

Explore AI Success Stories of Top Brands

Talk to us about how other companies are using market research to make better business decisions.