Know customers more deeply, predict what marketing initiatives will yield the best results, and decide what will net a competitive advantage.
Marketing Spend and ROI Analysis
Optimize budget allocation by channel impact and understand which programs are key growth drivers. Analytics experts help clients quantify, maximize, identify, balance and predict, so every marketing dollar can be spent more wisely.
Gain a better understanding of which buying journeys are turning prospects into customers and, ultimately, into advocates. Advanced analytics techniques keep up with shifting funnel and conversion dynamics.
Consumers and buyers connect with brands that show an understanding of their unique situation and needs. Take personalization way beyond segment-based campaigns, even to the level of a campaign for one. And do it in a scalable way.
Enhanced social media analytics combine text, speech and customer sentiment analysis with business performance indicators and predictive analytics. Track recurring themes, spot emerging trends and identify rising influencers.
Learn something from every marketing investment, and constantly improve your mix. Track the effectiveness of ATL and BTL media strategies across mobile, online and offline channels. Make this a daily routine and you will see dramatic results.
Align with the connected consumer and make loyalty programs more relevant. Follow the loyalty journey and use every data point available to hone in on what will make individual members buy under what circumstances.
Machine learning is adept at determining lucrative product combinations, which customers are likely to buy them, and when. Using AI techniques, campaigns can be structured around the most responsive customers and their most-wanted products.