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Criteria for Evaluating AI Software for Sales

38% of sales people say getting a response from prospects is getting more difficult (State of Inbound Report). AI is reversing this sales challenge, but only when you have these key criteria… In an earlier Absolutdata post, we talked about how AI is turning average performing sales reps (ASRs) in to star sales reps (SSRs). [...]

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May 3rd, 2018|Artificial Intelligence (AI), Data Integration, Tech & Telecom|

AI-Powered “Living Playbooks”—A Leap Forward for B2B Sales

Early adopters of Artificial Intelligence sales tools are starting to see the revenue needle move in a big way. What’s their secret? In this article, we’ll look at one major factor: the difference between an AI-enabled dynamic model and the more prevalent static predictive model. Applying a dynamic model to these two essential elements is [...]

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March 7th, 2018|Artificial Intelligence (AI), Data Integration, Tech & Telecom|

2018 Predictions for AI Powered Marketing

2018 Predictions for AI Powered Marketing 2017 has been a breakout year for Artificial Intelligence (AI). At Absolutdata, we’ve had the opportunity to work with many sales and marketing organizations—and a lot of data. We’ve seen what’s possible when AI is put into action. And it’s impressive. As a marketer and a career-long early adopter [...]

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December 20th, 2017|Artificial Intelligence (AI), Marketing Analytics, Tech & Telecom|

Prepare for Success on Black Friday, Cyber Monday, and Beyond

Prepare for Success on Black Friday, Cyber Monday, and Beyond A festive assortment of tips to get your e-tail site ready for the seasonal rush. Black Friday is an official American institution and an unofficial holiday. The Friday after Thanksgiving has traditionally kick-started the holiday shopping season in the US, although many stores have recently [...]

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November 28th, 2017|CPG, Retail, Tech & Telecom|

4 Ways Artificial Intelligence Can Make Seasonal Sales More Effective

4 Ways Artificial Intelligence Can Make Seasonal Sales More Effective What can we learn from last year’s performance? Last year’s holiday sale season was a good one for e-tailers, but a bit more mixed for traditional retailers. Now that AI is becoming more popular — and much more available, thanks to AI platforms and AI-based [...]

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November 28th, 2017|Artificial Intelligence (AI), CPG, Retail|

Understanding Price Elasticity Part 2: Additional Factors that Shape Elasticity

Understanding Price Elasticity Part 2: Additional Factors that Shape Elasticity Measuring price elasticity – how much price change affects demand – is an important part of price optimization. What additional factors impact an item’s price elasticity? And how does data analytics help? In our last post, we introduced the basics of price elasticity: what it [...]

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November 16th, 2017|Marketing Analytics|

CEO Podcast: Using AI to Close Deals Faster

CEO Podcast: Using AI to Close Deals Faster In a guest appearance on Donald C. Kelly’s podcast “The Sales Evangelist”, Absolutdata CEO Anil Kaul discussed “Using AI to Close Sales Deals Faster”. During the podcast, Anil explored current sales practices and talked about how to leverage artificial intelligence (AI) to enhance sales teams. Advances in [...]

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November 9th, 2017|Artificial Intelligence (AI), Big Data, Tech & Telecom|

How AI is Giving Etailers a Big Boost this Holiday Shopping Season

How AI is Giving Etailers a Big Boost this Holiday Shopping Season It’s that time of year again — when online retailers begin to plan for a tidal wave of holiday shoppers. What will AI’s role be during this busiest of all seasons? The holiday season means many things to many people; to retailers and [...]

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November 1st, 2017|Artificial Intelligence (AI), Big Data, Retail|

Turning Average Sales Reps into Star Sales Reps

Turning Average Sales Reps into Star Sales Reps AI and Predictive Technologies can make it happen! Star Sales Reps (SSR) are hard to find, hard to develop and hard to retain. Sales leaders have struggled with this issue since the day selling was invented. Why do SSRs perform so much better? Can the Average Sales [...]

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October 31st, 2017|Artificial Intelligence (AI)|

AI Lead Scoring Cherry Picks Today’s Best Leads

AI Lead Scoring Cherry Picks Today’s Best Leads Struggling to get more productivity from your sales team? Properly prioritizing contacts for them using AI can translate into better performance. There are many things eating into productivity today, so it’s tempting to take a shortcut in process. Scoring sales leads can take a lot of time, [...]

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October 26th, 2017|Artificial Intelligence (AI), Tech & Telecom|